The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the UK and the Netherlands within the next two years.
In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers out there.
A dangerous bacterial disease is infecting dogs in northern New Jersey, forcing owners to keep their pets inside.
There has been an outbreak of syphilis in Oklahoma County with 75 confirmed cases connected by a social network driven by drug use and sex.
Not content with bringing the first untethered mixed reality headset to market, Microsoft wants to expand their Windows Holographic operating system beyond HoloLens into vastly more robust technologies.
Integrated rather secretively into iOS 7.1, CarPlay gives a better hands-on experience when driving, working with the car's built-in display to help you find directions, send and receive calls and text messages, control music, and more—without having to fumble around with your small iPhone.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
New research explores how the bacteria on the penis can leave men more susceptible to infection with HIV.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
Now that everyone has an Android or iPhone in their pocket, there's no excuse for being late to an appointment or job interview. Thanks to that GPS receiver in your smartphone, navigating your way through city streets and highways is a cinch, in or outside of your vehicle. But once you get inside a building, that fancy GPS feature doesn't know what to do. Which direction is the elevator? How do you get to room 819? Where's the nearest fire exit? The bathroom?
Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
As fun as Twitter is, it can also quickly turn scary. Anonymous, aggressive, and troll accounts can attack you for your tweets and stalk your every move. While you could make your profile private and block users, there are lesser-known privacy and security features that you can switch to improve your safety online.
During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device.
In the Android community, Samsung's slow updates have long been the accepted norm. With the Note 8's recent Android Oreo update, Samsung completed annual version updates to their 2017 flagship lineup. Now is a great time to look back on how Samsung has fared with updates over the past few years. Hint: It's not pretty.
Mobile phones are not only essential for work and communication, they're quickly becoming an integral asset to our health. Your iPhone can store valuable data about fitness, nutrition, heart health, and so much more. And since iOS 11.3, your iPhone can even import a list of allergies, medications, immunizations, hospital visits, and other health information from your doctor or hospital.
Google just bought a huge chunk of HTC for $1.1 billion. They're bringing in around 2,000 employees, mostly from the hardware division, and these folks will presumably work under hardware chief Rick Osterloh. There's a massive patent portfolio involved, too, so stop me if you've heard this before — Motorola, anyone?
In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.
While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training.
The end of year surprises keep on flowing from the Plantation, Florida offices of Magic Leap. This time, it's yet another game from the company's old partner Insomniac Games, and it's called Strangelets.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters.
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
We are still months away from Google unveiling the new Pixel 3 and 3 XL. As rumors continue to trickle in revealing more about what it will look like and its specs, we've learned an important aspect — who is actually manufacturing them.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
