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Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.

Market Reality: Lyft Acquires Blue Vision, Google & Samsung Invest in AR, & Epic Games Scores Massive Funding Round

With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.

News: Illumix Emerges from Stealth with $8.6 Million in Funding to Build a Mobile AR Gaming Platform from the Ground Up

Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.

Market Reality: Apple, Snapchat, Magic Leap, & Unity Demonstrate Why They Make Up Top 4 of the NR30

This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.

Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

News: No, Bose, Those Aren't AR Glasses You're Hyping, but Nice Try

On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.

News: We Are TV Aims to Gamify Your TV Shows with AR

If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have the TV on in the background while you're writing an article about a new augmented reality app.

News: Mastercard, Qualcomm-Powered ODG Smartglasses Use Iris Authentication for AR Shopping

As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.

News: Who the Heck Is NOT Using Nvidia?

Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise.

Market Reality: Unity Receives Investment from Silver Lake

The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.

News: Ford Pins Its Survival on Driverless with Its New CEO Appointment

Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.

Market Reality: Upskill Acquires Pristine

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.

News: Augmented Reality Surprised Sundance Film Festival with a Journey into the Human Brain

The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an installation called "The Journey to the Center of the Natural Machine." This mixed reality presentation offered the user the newest type of storytelling in a long and important line—continuation of the species kind of im...

Exclusive: Meta's Ryan Pamplin on the Meta 2 Headset & the Future of Mixed Reality

The future of augmented and mixed reality offers many possibilities, mostly because we're still figuring out everything it can do. While Meta is open to exploration, they've spent a lot of time thinking about what the future of this technology will be.

News: Android Is Coming for Your Car, TV, & Wrist

This year's I/O was all about bringing Android into the future and onto new devices. On top of announcing the upcoming "L" release of its mobile OS, Google showcased Android Wear, Android Auto, and Android TV.

News: The New HTC One M8 Released Today—Here's Everything You Need to Know

After much hype and even more leaks, the HTC One M8 has finally been unveiled at the company's New York release announcement.

News: PepsiCo's Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.

News: Niantic Previews the Future of AR Gaming with Codename: Urban Legends Demo

As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.

News: Google Gifts 5G Android Smartphones with 'The Mandalorian' AR App

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.

Market Reality: The Year in AR — HoloLens 2, Magic Leap's Rocky Ride, Apple's Future, & AR Startups Under Pressure

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020.

Market Reality: Google Updates ARCore & Cuts Glass, Star Wars AR in Japan, & Hands-On Magic Leap for Fashion & Voice

After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.

Hands-On: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion

While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.

News: Magic Leap's Good News — the Haters Are Wrong, Bad News — Now Everyone Will Focus on Apple Glasses

I've had a few days to live with the Magic Leap One, and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now.

News: Augmented Reality Empowers Indonesian Women to Operate Online Stores

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.

News: Osterhout Design Group Announces 8th & 9th Generation Smartglasses—Starting at Under $1,000

And so it begins... CES 2017 is upon us! This is a very exciting time for those who are looking out for the newest innovations and releases from the world of technology. I said this was going to be a fun week, and here we start it with a bang from smartglasses developer Osterhout Design Group (ODG).

News: What Google's Upcoming Andromeda OS Means for Android & Chromebooks

Google is working on something so big they had to name it after an entire galaxy: A new operating system that merges Android and Chrome OS into one unified front.

How To: Get Lenovo's Exclusive Super Camera Apps on Your Galaxy Note 3

Lenovo brought out the big guns for CES 2014, with the Vibe Z showcased as the Chinese company's' first foray into the LTE smartphone space. Slated for a February release, the ultra-thin and extremely light smartphone will certainly be in the running for top smartphones of this very new year. Photo via CNET

News: Snap Teams with Universal Music Group to Further Mainstream Its AR Platforms

The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings.

News: Prehistoric Creatures Return to Life via New iPhone AR App from Celebrity Historian David Attenborough

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.

News: Nreal Announces Move to Expand AR Smartglasses Sales to US, Europe & Launch Enterprise Edition in 2021

After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.

How To: Download & Install Custom Fonts on Your iPhone in iOS 13

Apple added the option to install custom fonts and use them in different apps on iOS 13. The rollout has been a bit confusing, with Apple announcing partnerships with vendors such as Adobe, but also limiting the feature to work with only certain apps. Nonetheless, you can now download and install custom fonts on your iPhone.

News: Q&A with Senior Director Danny Shapiro: How Nvidia Is Working with Over 225 Different Driverless Customers

Nvidia's decades-long development of graphics processor units (GPU) for PCs has given it a major leg up in the driverless space.

News: 10 Terrifying Diseases You're Going to Be Hearing a Lot More About

You may not have heard of visceral leishmaniasis, onchocerciasis, or lymphatic filariasis, and there is a reason for that. These diseases, part of a group of infections called neglected tropical diseases (NTDs), impact more than a billion people on the planet in countries other than ours. Despite the consolation that these often grotesque illnesses are "out of sight, out of mind," some of these infections are quietly taking their toll in some southern communities of the US.

News: Pixel vs. iPhone 7 (You Might Just Have Buyer's Remorse)

Now that Google has announced its new Pixel smartphones, folks who rushed to buy an iPhone 7 might be experiencing a bit of buyer's remorse. The new Pixel and Pixel XL are packed to the brim with cutting-edge features and top-notch hardware, and Google seems to be taking direct aim at the iPhone 7 with its Pixel marketing (and their groan-worthy jokes during the keynote).

News: Snapchat Extends Its AR Lenses to Viber Messaging App

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.

News: Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.

Market Reality: Magic Leap & Epson Cater to Enterprise Customers, Lego & Smithsonian Launch New AR Apps

When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.