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News: Apple's Updated Clips App Lets You Put Yourself Inside the World of The Incredibles 2

One of Apple's most touted (but seldom seen on social media) apps, Clips, got an update on Wednesday.

News: Resolution Games Scores $7.5M in Funding Round Backed by Google, Unity Founder, & Others

Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.

News: Auto AR Tech Company WayRay Sets Its Sights on Unicorn Status with $80M Funding Round Led by Porsche

Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.

NR30: The Mobile AR Leaders of 2018

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.

News: 3D Scanning App for iPhone Makes Capturing & Sharing AR Content as Easy as Taking a Picture

Augmented reality app developer Laan Labs has shared a preview of a beta app that achieves 3D scanning with just an iPhone and produces highly-detailed models for sharing with others.

News: Nvidia Researchers Have Developed a 3D-Printed Prototype Near-Eye Display for AR Headsets

With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next-generation wearables.

Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.

News: Apple Adds Former DAQRI Designer to the Team, Bolstering AR Smartglasses Rumors

Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.

News: New York Times Leads Readers on an AR Journey Through the Cave That Trapped the Thai Soccer Team

One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks.

Market Reality: Snapchat Gets Recreational & the Tech Industry Reveals How It Plans to Mainstream AR

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.

News: Unity Builds Developer Bridge Between ARKit & ARCore Apps with AR Foundation Tool

A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.

News: Snapchat Gains Super Powers with 'Incredibles 2' Augmented Reality Experience

Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.

News: Adobe's Project Aero Takes on Unity & Unreal for AR Content Creation Supremacy

Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.

News: Qualcomm Making Chips for Standalone AR & VR Headsets Linked to HTC, Vuzix, & Google, Reports Say

One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets.

News: Apple Reveals New Animoji Karaoke Video Ahead of WWDC

Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.

News: Samsung's Galaxy S9 & S9+ Finally Get ARCore Support

Google's Pixel smartphone had a decent head start as one of the first devices to offer ARCore, but that early exclusivity has been frustrating for some Android device owners. Some of that frustration was relieved when Google added more Android devices to the ARCore list in February.

News: Saatchi Art Adds the Power of AR to Its Mobile App, Letting You See High-Priced Art in Your Home Before You Buy It

It appears we're in the midst of an augmented reality art boom, because in the same month that the famed Christie's auction house launched its mobile AR app, leading art gallery and art seller Saatchi Art has also announced its entry into the AR space.

News: HTC Opens Up Augmented Reality Development for HTC Vive

HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.

News: Google Researchers Have Developed an Augmented Reality Microscope for Detecting Cancer

Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease.

Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.

News: Microsoft Shows Off Rare Images of Early HoloLens Prototypes

All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.

News: Creator Portal Confirms Magic Leap One Runs on Nvidia Tegra Chip

While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.

Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty

Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).

News: iOS 11.3 Beta 6 Released for iPhone with Minor Patches & Bug Fixes

Apple released the sixth beta for iOS 11.3 on Friday, March 16. It comes as a surprise, considering the company released the fifth beta only four days ago — an unexpectedly short time between updates. This new beta, much like beta 5, appears to bring minor patches and bug fixes.

News: L'Oreal Acquires Leading Augmented Reality Makeup Provider ModiFace

The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).

How To: Pin Apps to the Multitasking View on Your Galaxy S9

The Galaxy S9 is truly a sight to behold. With a class-leading display, the best camera ever put into a smartphone, and Samsung's cutting edge design, it might just be the best piece of hardware on the market. Having said that, some of the most useful additions are actually in the software.

News: Magic Leap Teams with Royal Shakespeare Company to Reinvent Modern Theater Productions

All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).

News: Magic Leap Confirms Massive New $461 Million Investment from Saudi Investors & Others

Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.

News: Google Has Trained a Neural Network to Change Your Video Background in Real-Time Video

The research team at Google has found yet another way for machine learning to simplify time-intensive tasks, and this one could eventually facilitate Star Wars-like holographic video.

News: Google Quietly Adds Samsung Galaxy S7, S8+ & Note 8 to ARCore Supported Devices

A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.

Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss

Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.

News: Deutsche Telekom & Zeiss Launch Smartglasses Startup Tooz

A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.

News: Amazon Will Finally Disable Lock Screen Ads on Their Discounted Phones

Amazon has had a long-standing partnership with its consumers regarding special offers. Amazon sells these Prime Exclusive Phones with lock screen ads and Amazon apps in exchange for discounts on the phones. You also need to be an Amazon Prime Member, leading us to historically believe that these "special offers" weren't really all that special. That is, until today.

News: Apple iOS 11.3 Update Introduces Brand New Set of Animoji Characters

We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X.

News: Maroon 5 Dives into Augmented Reality with Music Video Created Entirely in Snapchat

Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.

YouTube 101: How to Enable the Dark Theme on Your iPhone

One of the downsides to iOS is the lack of a true dark mode. While Apple has offered a workaround, third-party developers have taken it upon themselves to implement dark themes in their apps. While big names like Twitter and Reddit have led the charge for some time, it appears YouTube is the next app to join the party.