Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.
Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
Some types of bacterial infections are notoriously tough to treat — and it's not all due to antibiotic resistance. The bacteria themselves are rugged and hard to penetrate with drugs.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
Your Android phone could be listening to ultrasonic ad beacons behind your back. The unwelcome news comes year after app developer SilverPush promised to quit using its (creepy!) eavesdropping software.
If you've ever flashed a custom ROM on any of your devices, one of your main motivations for doing so was likely the set of neat tweaks and extra options that come with something like CyanogenMod. Another deciding factor was probably the fact that most custom ROMs offer a much cleaner interface than manufacturer skins.
Merely fidgeting and shivering can burn calories, but now you can add trembling in fear to the list too. Just pop in a good horror movie and turn down the lights to burn off up to 200 calories. What would you rather do? Walk for over 30 minutes or watch a 90-minute scarefest?
Earlier today, a meteorite flew over the Chelyabinsk region of Russia, triggering a shock wave that injured hundreds of people and caused damage to buildings and vehicles in the area. Witnesses describe seeing a bright ball of light streak through the sky followed by a loud boom as the 10-ton meteorite entered the Earth's atmosphere and exploded.
It can be incredibly frustrating to take closeup shots with an iPhone camera—or any smartphone camera for that matter. Even if your phone's camera is top of the line, you'll still get a fuzzy picture if you get to close to your subject.
Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county's subway system.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
Staying inside during the coronavirus pandemic isn't easy for most of us. As important as it is to keep away from others, it can be challenging to keep to ourselves day after day. That's why mobile game developers are stepping in to help; many are making their games free for a limited time, to provide some much-needed fun during scary times.
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
Pokémon GO made waves as the first augmented reality game to gain popular adoption. In fact, it was so popular that it only took a few days to uncover some the benefits and serious issues with combining physical and digital worlds.
Task Manager got revamped quite a bit in modern versions of Windows. First introduced in Windows NT 4.0, it's become pretty popular among more advanced users. In Windows 10, Task Manager is not just a task manager anymore, it's also a system monitor, startup manager, history viewer, user controller, and the list goes on.
If you missed out on Black Friday this year, you've got a second chance at saving some big bucks on apps, mobile devices, HDTVs, and other tech. See below for all of the hot Cyber Monday deals from Amazon, Apple, Google, Microsoft, and other online retailers. This list will be continuously updated throughout the day, so bookmark it to stay up to date on all the of Cyber Monday discounts.
Microsoft's first venture into the tablet market, the Surface RT, combines many of the capabilities of a normal Windows 8 laptop into a super compact tablet, whose super-thin touch cover and kickstand can transform it into a functional mini-laptop, small and light enough to go anywhere you want. But like most tablets, the Surface comes with a rather limited amount of storage space. The tablet comes in either 32 GB or 64 GB, but we all know that's not the actual amount of storage space you can...
Paul Louis, professional puppeteer listed with the Jim Henson Company, will show us the difference between several moving mouth puppets and go over how to hold and work a puppet as well as ways to engage the audience and in a sense "act".
Want to land an exciting new job, get that promotion, or simply become more productive in 2021? Project and quality management are invaluable, transferable skills that will improve your efficiency in almost any industry. Right now, "The Premium 2021 Project & Quality Management Certification Bundle" is on sale with an amazing 98% off the regular price of $4,400, for just $45.99.
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Data makes the world go round. It has gotten to the point that it's considered the most valuable resource, perhaps even more important than oil. Businesses use data to collect critical information about their users and improve their services; governments utilize it to improve things like public transportation; doctors analyze data to find more ways to save lives.
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
While consumer-grade smartglasses are the holy grail for tech companies, smartglasses maker Vuzix knows where its bread is buttered, and that's in the enterprise segment.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month. On Wednesday, the company unveiled a behind the scenes video of how the ethereal music-meets-AR app Tónandi was produced in collaboration with Icelandic music group Sigur Rós.
After two dramatic Conference Finals, the dust has settled to reveal ... the Golden State Warriors and the Cleveland Cavaliers. Well, at least the Irving-less Celtics and Rockets (short of Chris Paul for Games 6 and 7) gave it their all. With these teams battling for the fourth straight time, people want to know if the Cavs can even up the score at 2-2.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
Everything from disposed of drugs to hormones and disease-causing bacteria — anything that is rinsed or flushed down the drain — can contaminate wastewater.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
