Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
After weathering an executive departure and reports of a failed sale to Apple, Leap Motion is getting back to the business of pushing the envelope for augmented reality development and interaction.
The wildfires that spread across Northern California for two weeks in November were among the deadliest and most destructive in the state's history. Ultimately, the incident claimed 85 lives, and hundreds of people are still missing in the wake of the disaster, which impacted over 154,000 acres of land.
Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding.
While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non-coders this fall.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge.
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
