Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
With a cheap computer, smaller than the Raspberry Pi, an attacker can create a remote hacking device. The device can be attached to a target router without anyone's knowledge and enable the hacker to perform a variety of network-based attacks from anywhere in the world.
For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater.
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
The Google Assistant is a core part of Android — Google even made it possible to launch the Assistant by long-pressing the home button. But with Android 10's new gesture controls, there isn't a home button to long-press, so Google created a new gesture to replace it.
Haptic feedback is one of the iPhone's most underrated features. With Face ID, you'll feel a satisfying tap or two when buying something in the App Store or iTunes, unlocking protected notes, viewing saved passwords in Settings, and the list goes on. For the first time, Apple has added haptic feedback when unlocking your iPhone via Face ID, as well as a way to disable haptic feedback for Face ID entirely.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
Fresh off of shipping version 2019.1 in April, Unity has already dropped the beta of 2019.2, and it has a bunch of new AR Foundation toys to test.
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
You don't need to be a hardcore modder to know the importance of booting your S10 into either recovery mode or download mode. In fact, these pre-boot menus are something everyone should be familiar with. The former can help you get out of soft bricks, while the latter lets you use utilities like Odin and Smart Switch to flash firmware files and fix your phone when all other solutions fail.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.
Whether it's for health reasons or just to look better, many of us want to get in shape. It's a long process that starts with nutrition, and dieting is never easy. Fortunately, there are some great food-tracking apps that will make it a lot easier to become a healthier version of yourself.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.
With the iPhone XS, XS Max, and XR, Apple introduced dual-SIM capabilities to iOS, made possible by eSIM technology. If you recently picked up one of these three new iPhones and need to utilize your eSIM while traveling abroad, you might want to take a look at the data plans offered by GigSky.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0.
Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display.
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
