News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
For developers and makers getting started with augmented reality, Intel is lowering the barrier to entry for its RealSense line of sensors.
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
You've probably heard of RCS messaging. The new standard has been promoted by Google as their answer to iMessage and is the backbone behind the new "Chat" features in Android Messages. With RCS, Android phones will now enjoy enhanced messaging like iPhone users have had for years — but is it really the same?
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
Public testers, Apple just released the first public beta for iOS 12.1.2 on Tuesday, Dec. 11. The company had already released the developer beta on Monday, Dec. 10, and just like clockwork, the public beta version was right on its heels.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Despite its fifth-place finish in our ranking of the best transcriber apps on iOS, Voicera is still worth highlighting due to numerous factors that set it apart from the crowd. Besides being completely free to use on both iPhone and Android, the app's AI-based transcription service performed extremely well in our testing.
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
The updates just keep on coming. Apple released the third beta for iOS 12 to public testers Wednesday, July 18, just after seeding the fourth iOS 12 developer beta to registered developers the previous day. This update comes thirteen days after the release of the second public beta, which itself came hot on the heels of the third developer beta.
With all the talk about the impending release of the Magic Leap One, some have forgotten a very important, competing release on the near horizon: the HoloLens 2.0. Well, now we have new information that tells us when (roughly) the device will be released, as well as a few other exciting tidbits.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
Putting your Galaxy S9 in Immersive Mode lets you truly enjoy the gorgeous display that Samsung is so famous for. You can't have it set on at all times, however, so you'll still have to deal with the status and navigation bars that cut the phone's aspect ratio down to that of a standard phone. But if you're willing to dig a little deeper, there are ways to go full Immersive Mode on your S9 for good.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
As far as overall security updates are concerned, we all know that iOS reigns supreme over Android. But just how bad do Android devices fare against Apple in general? A recent report will have you second guessing some companies the next time you're in the market for a handset.
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API.
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.