There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features.
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Facebook recently hit a snag in its quest to take augmented reality face effects to its millions of users.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
Apple Arcade actually looks like a refreshing change of pace for subscription services. The platform costs just $4.99 a month and includes access to over 100 unique and exclusive games. That's not to mention the one-month free trial each new user can claim. But know this: you shouldn't cancel that free trial until you're ready to give up Apple Arcade.
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
The art of emoji — the next level beyond the simple text-based emoticons we used once upon a time in the not so distant past. We rely upon emojis so much in our always-connected world of today simply because they help portray emotion into our typed out words. They've not been around very long, but have taken the world by storm just as quickly as they made their first appearance in our society.
With the new navigation gestures in Android 10, you reclaim a lot of screen real estate that used to be occupied by the back, home, and recent apps buttons. But there's still a small bar on the bottom edge of the screen, and in most apps, it still sits atop a black background. Thankfully, an easy hack will give you true full-screen without breaking the new gestures.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
The first thing you'll always have to do before getting your customization game on with most phones is to unlock the bootloader. Doing so opens the true potential of the device, allowing you to root, install TWRP, Magisk, custom ROMs, and other mods. No matter your wants or needs, there's no way around it — the bootloader must be unlocked to modify the system.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
Fresh off of shipping version 2019.1 in April, Unity has already dropped the beta of 2019.2, and it has a bunch of new AR Foundation toys to test.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation.
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
For years, Skype has been synonymous with video calling and messaging. However, as the industry moved toward encryption and privacy, Skype usage was discouraged by experts due to its murky encryption. To combat this, Skype has introduced true end-to-end encryption.
