In mid-2021, TikTok rolled out three-minute videos, but it's not stopping there. The company is rolling out a feature that will let you record up to 10 minutes in a single TikTok video — only the update hasn't appeared for everyone yet.
Away from the hype around Facebook's smartglasses, the high-end fascination with the Microsoft HoloLens, and the unending rumors about Apple's AR wearable is the small but powerful darling of the enterprise AR world—Vuzix.
The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray.
On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well.
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
From the front lines of mainstreaming augmented reality smartglasses comes the latest update from Snap and its Spectacles wearable.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county's subway system.
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
On June 7, Apple will reveal to developers what's in store for its upcoming operating systems, but anyone can watch the livestream to see all the new features coming this fall to iOS 15, iPadOS 15, macOS 12, tvOS 15, and watchOS 8.
When you're listening to music, there shouldn't be anything distracting you from total immersion. That means the only cords you should be dealing with are the crystal clear chords of your favorite song. You should be able to listen to high-quality music without the distraction of static, battery failure, or poorly-fitted headphones too.
Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships.
Learning different coding languages can be difficult. You spend so much time mastering one and getting used to thinking along the channels you need for it that learning something new can sometimes be more difficult than starting from scratch. Starting from scratch, notably, is also difficult.
Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.
In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Smartwatches are great for notifications. No need to dig your phone out of your pocket or purse when someone texts you — just glance at your wrist! It's great for driving, walking, and any other activities where you need to stay connected to your surroundings. Except it can still be a little distracting, depending on your settings.
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.
Improving your experience online is getting easier every year. Browsing can be safe, easy, and boundary-less with the right VPN, and gaming online is working better than ever to connect and compete with other players.
If you're a developer working on the bleeding edge of augmented reality, or even an enthusiastic smartglasses early adopter, being first in line for new wearable hardware is a priority.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.
The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Keeping your friends up to date is one of the reasons chat apps exist in the first place, but sometimes we're not available to respond to every message or to let all of our contacts know what we're up to. That's where status updates come in handy, and the feature has finally found its way to Signal Private Messenger.
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation.
Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality.
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
Anyone who's worked in web development or graphic design long enough knows that one of the most difficult job elements is finding high-quality stock images that aren't tangled in red tape. Whether you're trying to build a website, ad campaign, or email newsletter, you need to have reliable graphics that are easy to find and use across multiple platforms.
To kick off 2021, the Apple rumor mill is spinning yet again. This time a familiar item is on the menu: an augmented reality device.
If you've been working from home a bit more often than usual lately, you're far from alone. Despite some optimistic predictions that things would have returned to normal right now, social distancing guidelines have forced most offices to shut their doors, and it's looking like this is going to be the new normal for the foreseeable future.
