Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore.
Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which AR and VR will seamlessly merge together, forcing us to change the way we see both.
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
Earlier this year, we got our first taste of Android Pie in the form of Developer Preview 1. As with all past Android previews, DP1 was limited to Google devices — but at Google I/O 2018, Google announced that Developer Preview 2 would be accessible to other devices, including the Essential PH-1.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Getting new loot can be challenging in Fortnite Battle Royale. Whether you decide to pay for the Battle Pass or stick with the Free Pass, you still need to put in 50+ hours to unlock all the items. For those of us with Amazon Prime subscriptions, there's another way to unlock free items, and it won't cost you an extra dime.
In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Root, TWRP, Xposed, Magisk, custom ROMs — before you can have any of these, the first thing you should do is unlock your bootloader. Thankfully, the Pixel 2 and Pixel 2 XL are some of the most modder-friendly phones out there, so you only need to send a single fastboot command to unlock the bootloader.
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform.
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
There are many great reasons to root your phone, but if you're not experienced with tools like ADB and Fastboot, it can seem like a daunting task. Fret not, because if you want to root your HTC 10, we're here to walk you through the process.
Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities.
The peaceful, pastel and doily-filled world of Pinterest is my oasis. My account conveys who I want to be and what I want to accomplish, so the idea of someone hacking it and ruining my favorite escape for me is heartbreaking. Fortunately, Pinterest has updated its security, implementing three new features to hack-proof your account.
We talk a lot about Spotify and Apple Music on the topic of music streaming. So much so that it's easy to forget that other streaming platforms exist. Tidal, Jay Z's streaming service, is often one of these forgotten platforms.
Who would have thought that musical.ly would be the first social media app with a highly successful original show?
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition smartglasses.
