News: Google Makes Case for ARCore Apps to Educators & Marketers
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Platform Ventures Search Results
News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
News: Apple's ARKit 2.0 Intends to Match & Surpass Google's ARCore with Multiplayer & Persistent Content, Says Report
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week.
How To: Pin Stickers in Instagram Stories to Real-World Locations or Subjects
Adding Stickers to your Instagram Stories is a great way to spice up your story, giving it another dimension that bare pictures don't have. Those who use Snapchat know that platform features stickers as well, and you can even pin them to your Snaps. Fortunately, Instagram lets you do the same.
News: ManoMotion Updates Its Hand Tracking SDK for Smartphones with Skeleton Tracking
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
News: Scope AR Merges Its AR Workflow & Remote Assistance Functions into One App
Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app.
How To: Cut Off Your Phone Addiction with Android 9.0 Pie's 'Wind Down' Mode on Any Device
Thanks in large part to our phones, many of us don't get the recommended eight hours of sleep. In Android Pie, Google introduced a feature called "Wind Down" that aims to help combat this. However, thanks to a creative app developer, we don't need to wait for Android 9.0 to enjoy this feature.
News: Analyst Predicts Apple's AR Headset Won't Arrive Until 2021
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
News: ANTVR Goes Modular to Shrink the Size & Expand the Field of View of Its AR Headset
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
News: Google Working on AR Walking Navigation Mode for Maps
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
News: Snapchat Bulks Up Lens Studio with Face Templates, Giphy Integration & More
Snapchat is making it easier for developers and creators to build augmented reality effects in Lens Studio with a slew of new features, including seven face templates.
News: Facebook Camera Can Now Change Your World into an AR Paint Canvas
For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.
News: Bareburger's Recipe for Future Menus Includes a Heaping Portion of Augmented Reality via Snapchat
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
News: Social VR Startup vTime Lands $7.6M to Launch Augmented Reality Version Later This Year
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
News: The Weather Channel Forecasts More Augmented Reality for Its Live Broadcasts with Unreal Engine
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
Snapchat 101: How to Share Custom Lenses & Filters with Friends That Won't Disappear
In late-2017, Snapchat debuted Lens Studio, a way for anyone to create their own augmented reality "world lenses" that can be shared to anyone with a Snapchat account. If you don't mind spending money, you can even create custom face lenses and basic overlay filters for special events. And while making lenses and filters have gotten pretty easy, distributing them is another matter entirely.
News: Snapchat's Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
News: Here Is What We Know About the Magic Leap Lumin OS & Lumin Runtime
A core concept that has resonated through societies of the world over the course the last few hundred years is "knowledge is power." And understanding that concept gives us the drive to push further forward and learn as much as we can on a subject. At the moment, that subject for us at Next Reality is the recently released information about Magic Leap's upcoming Magic Leap One: Creator Edition.
News: Scope AR Adds ARCore Support to Live Remote Assistance App
Scope AR has decided to take its live remote assistance enterprise application, Remote AR, further into the mobile augmented reality realm by harnessing the powers of Google's recently released ARCore.
News: Google Debuts an ARCore Exclusive with Curate App from Sotheby's International Realty
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
How To: Live Stream Fortnite Battle Royale Gameplay from Your iPhone to Twitch
For the past few months, Fortnite has been one of the most-watched games on Twitch, and it's likely to keep a top spot on the live streaming platform once Fortnite Battle Royale becomes available for smartphones. While there are not any live streaming capabilities built directly into Epic's mobile version of the game, you can still live stream Battle Royale gameplay from your iPhone to Twitch.
How To: Get Free Hearthstone Packs by Playing on Mobile
Hearthstone, Blizzard's online card game, combines strategy with a fun spin on the World of Warcraft lore to create a unique experience. With the latest expansion (The Witchwood) on the horizon, you'll want to make sure your collection is ready for when the set drops in April. Fortunately, you can get free packs on iPhone or Android to help prepare.
News: Here Are All the Things in You Can Do in Augmented Reality with the Samsung Galaxy S9 & S9+
Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.
Market Reality: Magic Leap, Microsoft & Movie Theaters Reveal Big Money Plans for AR
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
News: Japan's VR Girlfriend Is Coming to Augmented Reality to Creep Us Out in the Real World
We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of AR.
Market Reality: Magic Leap Gets New Cash & NBA Deal, AR Supplier's Apple Rumor, & HoloLens Gets into Rental Business
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
News: Microsoft Makes HoloLens Available for Rent for Trial Evaluation & Trade Shows
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
News: Apple Highlights Augmented Reality's Role in Its Future with Dedicated Page on Its Website
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
News: Here's What Magic Leap's Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
News: Meta 2 Augmented Reality Headset Available to Businesses Through Dell Starting in February
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
News: FaceCake Uses Snapchat-Like Camera Effects to Let You Try on Earrings Instead of Masks & Rainbows
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
News: Realmax Claims Crown of Widest Field of View for an AR Headset at CES
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
News: Augmented Reality Could Be the Solution to the Worldwide Shortage of Surgeons
A recent TED Talk makes a strong case for the healthcare industry to adopt augmented reality as a means to expanding access to surgical care across the globe.
Market Reality: This Is How AR Is Changing Things at Amazon, Apple & Snapchat
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
News: Metaverse Lets Anyone Program Their Own AR Games
Thanks to Metaverse, it has never been this easy to create your own AR game.
News: Snapchat Sponsored Lenses Are Now More Helpful to Advertisers Through Context Cards
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
News: Apple CEO Tim Cook Says AR 'Is Going to Change Everything'
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
Market Reality: Lenovo's Star Wars AR Headset vs. iPhone X Launch Day, Niantic Acquires Evertoon & More
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
News: Your Banking App Could Soon Help You Locate the Nearest ATM in AR
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.