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When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
This week, developer Niantic began rolling out a new feature called AR Mapping to Pokémon GO that has bigger implications on the realism of augmented reality in mobile gaming and beyond.
If you've jumped on board HBO Max to watch more than just HBO's content, such as DC films, Looney Tunes, Turner Classic Movies, Cartoon Network, and movies from Warner Bros., there is a downside to HBO's improved service. Namely, you cannot use it on all of your devices yet. The most notable omission is Roku players and TVs. But there are workarounds you can use until an official app comes out.
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
I think it was about Day 3 of working on our massive, all-encompassing Pixel 4a root guide for beginners when I realized something: Not everyone needs their hands held through each tiny step. If you just need a quick refresher, some links, and maybe a fastboot command to copy, this Pixel 4a root guide is for you.
Amazon Web Services (AWS) is the premier on-demand cloud computing platform. Offering a wide range of APIs to companies, governments, and individuals on a pay-as-you-go basis, this Amazon subsidiary pulled in over $35 billion in revenue in 2019 alone.
We've already highlighted the importance of learning Microsoft Excel from a hacker's standpoint, but it's also just a good skill to have as you'll likely come across the number-crunching powerhouse at school and work, as well as in other areas of your life, such as budgeting.
People use browsers for all types of things, and in general, we trust a lot of personal information to them. That's why browsers are a perfect attack surface for a hacker, because the target may not even know they are infected and feed you all of the information you could want.
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.
After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
Reconnaissance is one of the most important and often the most time consuming, part of planning an attack against a target.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
Apple Arcade actually looks like a refreshing change of pace for subscription services. The platform costs just $4.99 a month and includes access to over 100 unique and exclusive games. That's not to mention the one-month free trial each new user can claim. But know this: you shouldn't cancel that free trial until you're ready to give up Apple Arcade.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
The art of emoji — the next level beyond the simple text-based emoticons we used once upon a time in the not so distant past. We rely upon emojis so much in our always-connected world of today simply because they help portray emotion into our typed out words. They've not been around very long, but have taken the world by storm just as quickly as they made their first appearance in our society.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
Your social security number, credit card information, and medical history can fall into the wrong hands if you're not careful about how and where you share your data online. If you really care about your data, there are tools and techniques you can utilize to protect yourself from cyberstalkers, advertisers, and hackers in a time when digital lives are a high commodity.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
