After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
You're in constant communication with your friends and family. The only issue? Nobody uses the same app. Messenger, Instagram, WhatsApp — you have contacts spanning all three, and the resulting balancing-act to keep in touch can be overwhelming. That's why Facebook — who owns all three apps — is coming out with a way to call and message friends across all three platforms from one place.
After much anticipation, Disney finally revealed its plans for its exclusive streaming service. Disney+ launches Nov. 12, and with it, all of the Disney content you know and love. But do you really need another streaming app in your life? We asked the same thing, so we broke down what we know about Disney+ and compared it to the current competition.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
In 2015, MyFitnessPal launched its premium service, an ad-free subscription for $9.99 a month or $49.99 a year which provides food analysis, deeper nutrient tools, more goal options, and exclusive content. After giving MyFitnessPal Premium a shot on your iPhone or Android phone, those perks may be unnecessary to your end goal, but you'll find that canceling your paid membership isn't very easy.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
Earlier this year, we got our first taste of Android Pie in the form of Developer Preview 1. As with all past Android previews, DP1 was limited to Google devices — but at Google I/O 2018, Google announced that Developer Preview 2 would be accessible to other devices, including the Essential PH-1.
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Getting new loot can be challenging in Fortnite Battle Royale. Whether you decide to pay for the Battle Pass or stick with the Free Pass, you still need to put in 50+ hours to unlock all the items. For those of us with Amazon Prime subscriptions, there's another way to unlock free items, and it won't cost you an extra dime.
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
To please those of us who love to mod and root our Androids, OnePlus has made both the OnePlus 5 and 5T relatively easy to customize — so much so that the 5T topped our list for the best phones for rooting. Unfortunately, unlocking the bootloader and using root to modify the firmware on your OnePlus 5 or 5T makes it hard to update to a new firmware such as Oreo when compared to stock.
Super Bowl LII will bring millions of football and non-football fans together to watch the big game on the big screen. But without a cable subscription, this process can be a little daunting. Luckily, the Google Play Store and the iOS App Store offer a few ways to accomplish this — no cable contract required.
Over the years, the internet has become a dangerous place. As its popularity has increased, it has attracted more hackers looking to make a quick buck. However, as our dependency on the web grows, it becomes increasingly difficult to sever all ties. This means we have to protect one of our weakest points, the password.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Root, TWRP, Xposed, Magisk, custom ROMs — before you can have any of these, the first thing you should do is unlock your bootloader. Thankfully, the Pixel 2 and Pixel 2 XL are some of the most modder-friendly phones out there, so you only need to send a single fastboot command to unlock the bootloader.
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform.
The world of gaming has never been cooler thanks to Apple's ARKit. From AR arcade games to giant god battles to Pac-Man, we've seen our fair share of awesome and innovative games.
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Mira Reality unveiled the Mira Prism yesterday and people immediately got excited about it. The Mira Prism uses no electronics besides your iPhone and it works pretty simply. You have a semi-transparent screen in front of your face. Once you open the Mira app on your phone, you just slide it into the Prism and your screen will be reflected across your vision. The Prism seems to be fairly similar to the HoloLens and Google Glass.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
