Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
Higher-fidelity 3D content and next-generation AR experiences take more computing power than most modern AR headsets and mobile devices can handle. But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices.
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
Stumbling upon a specifically tailored advertisement on your iPhone can be a bit disconcerting. But that's what happens when you let advertisers track your data. Some of you may appreciate more relevant ads in apps, but the rest of you might consider it a straight-up privacy invasion.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with one of the leading names in high-quality audio.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Despite its fifth-place finish in our ranking of the best transcriber apps on iOS, Voicera is still worth highlighting due to numerous factors that set it apart from the crowd. Besides being completely free to use on both iPhone and Android, the app's AI-based transcription service performed extremely well in our testing.
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
On Thursday, Osterhout Design Group (ODG) revealed a new, specially-crafted oxygen mask that uses the same augmented reality technology from its smartglasses to assist FedEx Express pilots navigating dangerous conditions.
Putting your Galaxy S9 in Immersive Mode lets you truly enjoy the gorgeous display that Samsung is so famous for. You can't have it set on at all times, however, so you'll still have to deal with the status and navigation bars that cut the phone's aspect ratio down to that of a standard phone. But if you're willing to dig a little deeper, there are ways to go full Immersive Mode on your S9 for good.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet.
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.