The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Mobile gaming has exploded in recent years, with experts predicting 2.4 billion global mobile players by the end of 2019. It already accounts for 47% of the worldwide gaming market, besting console and PC. No wonder we've seen the rise of gaming smartphones, a class of phones that specialize in mobile gaming.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK.
Smartphone technology has become as ubiquitous as automobiles. In Austin, Texas, a city that is widely known as the "Live Music Capital of the World," smartphones have been embraced by the music community not just as a way to document and promote, but to create music.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
Over the years, TV has become more of a solo activity than ever before. It is exponentially more difficult to discuss the latest shows with friends since platforms like Netflix just release all episodes at once. Luckily, Snapchat makes it easy to keep your pals in the loop on what you're watching, so they can pick up the remote and do the same.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
Public beta testers are no longer stuck on iOS 12.1.3. Apple just released the first public beta for iOS 12.2 today, Jan. 28. The company released the first developer beta for the software Thursday, Jan. 24, which includes new features for HealthKit and News, as well as a slew of hints for upcoming developments.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
One day after the official release of iOS 12.1.3, Apple released the first beta for iOS 12.2 to developers. The software appears to be the first in some time to be a major update. Apple's last beta cycles included 12.1.2 and 12.1.3, incremental updates to iOS 12.1. Now, we've entered a new version of iOS 12 entirely, hopeful for new features.
I love finding new artists on Spotify to listen to but hate when musicians I don't like keep popping up in recommended playlists and radio stations. For the longest time, there was nothing you could do about it, but now, Spotify lets you block specific bands and singers from ever playing again.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
Ever since the announcement of the Razer Phone, a wave of gaming smartphones started to hit the market. With ASUS being such a big name in gaming, it made sense for them to throw their hat in the ring. The result is the ROG Phone. And with this first try, ASUS has topped the rest, creating a gaming phone others should try to emulate.
So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability.
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
Though not as popular as Super Mario or Zelda, Konami's Contra nevertheless remains as one of the greatest titles that helped put Nintendo on the map. This retro shooter is set to make a comeback, and has been soft-launched in select Asian countries ahead of a worldwide release. Of course, you can try the game yourself right now, thanks to a nifty workaround.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
Now that we've had a few days to recover from the VR geek versus augmented reality nerd battle between Oculus founder Palmer Luckey and Magic Leap founder Rony Abovitz, we can get back to taking a closer look at the Magic Leap One. This time, we take a very brief dip into the Abductor app.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
Hacking Wi-Fi is a lot easier than most people think, but the ways of doing so are clustered around a few common techniques most hackers use. With a few simple actions, the average user can go a long way toward defending against the five most common methods of Wi-Fi hacking, which include password cracking, social engineering, WPS attacks, remote access, and rogue access points.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
