News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
The iPhone vs. Android debate is almost as old as smartphones themselves. While there are a number of reasons to skew towards one operating system or the other, the Samsung Galaxy S9 models have a ton of great features that help set them apart from Apple's iPhones. The coolest feature, in my opinion, is the way notifications are handled.
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
With the Galaxy S9 finally making its debut, flagship season is officially underway. But even though Samsung's latest offerings are the newest phones out there, they already face some stiff competition — namely, the LG V30.
For almost a decade, projector phones have tried to entice consumers with their convenience as media machines. While these devices are alluring, they've never really taken off with mainstream success. The latest effort, Moviphone, sounds tempting if you watch a lot of films and TV on your smartphone, but is it good enough to be your daily driver?
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the iPhone X's announcement, another phone was revealed, and almost everyone seems to have forgotten about it. We didn't.
Now that the cutting-edge iPhone X is up for preorder, everyone is excited to see how the new device will compare to offerings from Apple's competitors. Namely the Galaxy Note 8, which is a beast of a phone in its own right.
Tesla's Autopilot self-drive interface in its new Model 3 signals the carmaker is already prepping its cars for Level 4 driving years ahead of the competition.
Zently — the mobile app for renters — is taking on Venmo with its newest feature. Traditionally used to automate rent payments, deliver rent checks for free, and communicate with your landlord, it now allows you to connect to your bank account and split bills with housemates. Following the addition of Zelle to several major banks apps — to allow users to transfer money to their contacts — the battle of the mobile payment apps is getting increasingly fierce. With this new update, Zently is als...
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
The Google Pixel was just knocked off its pedestal as DxOMark Mobile's best smartphone camera, courtesy of the HTC U11. Ouch ...
UPDATED 5/4/17: SI has stated that they won't be augmenting its Swimsuit Edition. Although, this could be a sign that the company may do so in the future. If they already have all the tech set up for the latest feature, then they are already half way ready to augment other SI editions. So get ready SI fans and download the designated Life VR app, because you are going to need it to point it at these specially marked SI pages.
In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers out there.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
The Pixel is now rumored to be the next phone up in line to be getting a curved display. ET News just reported that Google is in talks to invest $875 million (KRW 1 trillion) in LG Display to give their next-generation Pixel 2 smartphone some curves around the edges.
Udacity, the online education startup that set out to train a school of self-driving car engineers, is now spinning off into its own autonomous tech company called Voyage.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015.
The US Department of Education has put together a competition called the EdSim Challenge with a $680,000 purse to facilitate next-gen education. The event calls upon augmented and virtual reality, as well as video game developers, to bring immersive simulation concepts to prepare the workforce of the future.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aims to fill that gap.
Not content with bringing the first untethered mixed reality headset to market, Microsoft wants to expand their Windows Holographic operating system beyond HoloLens into vastly more robust technologies.
The competition between iOS and Android is fierce. Each operating system offers unique and powerful features, so it can be hard to choose which one you want. However, for iPhone users, a little tweaking and some themes can give your iPhone some of the key features and aesthetics of an Android.
Nice people finish first—or is it last? Though you may have been told throughout your life that being kind pays off, there are some obvious advantages to getting mean. So whether you're driving towards a goal at work, or need to attack a task in your personal life, acting like a jerk just might help you get what you want.
Most of you already know that a zero-day exploit is an exploit that has not yet been revealed to the software vendor or the public. As a result, the vulnerability that enables the exploit hasn't been patched. This means that someone with a zero-day exploit can hack into any system that has that particular configuration or software, giving them free reign to steal information, identities, credit card info, and spy on victims.
As this generation continues to evolve, we become more involved with social media. For example, you may have a Facebook, Twitter, and a Google+ account, and be heavily involved in using all three, but the constant switching between sites, logins, and conversations can get very tedious.
The book that started it all (published in 1967). When Virginia Harvey wrote this book, she remarked that macramé was almost a lost art...
When Apple recently unveiled iOS 8, many of the newly-added features in their mobile OS seemed eerily familiar to Android users. This is probably because the vast majority of these new features have been available in Android for quite some time.
After much speculating, denying, and waiting, Microsoft has finally released their suite of Offices apps dedicated to the iPad. With increased competition and flocks of users going to apps like Quickoffice (which was recently acquired by Google) and Kingsoft Office, it was getting close to do-or-die time for Microsoft.
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