Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked ... so far.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
If you've ever browsed a restaurant menu and wondered what a particular dish looks like, then the augmented reality mobile app from Kabaq was made for you.
Cruise Automation follows Waymo's and Uber's lead with its debut of a beta version of an app-based driverless ride-hailing service for its employees in San Francisco, ahead of a possible launch of a full-fledged commercial offering within four years.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
While many have their own strong opinions on Apple and their products, few have complaints about the way they embrace accessibility. Apple typically finds ways to make products functional to all customers, regardless of their situation. This philosophy can be seen in Apple's partnership with Cochlear, as the two develop a new cochlear implant sound processor for iPhone.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
After laying off 40% of its staff this month to cut costs, SoundCloud appears to be struggling to stay afloat. While blog posts from the company have assured fans that the music platform is not in danger of shutting down, some people aren't so sure this is the truth. Internet Archive — a non-profit dedicated to preserving websites and services — announced today that they will be conducting a partial backup of SoundCloud to safeguard the site's content in case of closure.
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside the video game" experience.
Luden.io just revealed more details about their mobile game "AR Tribe," made using Apple's ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company's first attempt at AR, and it looks like it's going to be pretty cool.
Hutch Interiors, Inc., makers of an eponymous augmented reality home design app for iOS and Android, has closed a series A round of funding, led by online real estate company Zillow Group, totaling $10 million.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Cycling accidents are more common than you think. In the past month, two men have been hit and killed while cycling in New York City. I even saw a cycling accident occur yesterday morning here in NYC. It's dangerous enough to be cycling in populated areas, it's made worse by people wanting to text while riding.
Today, Facebook Messenger is rolling out Discover, a feature that helps you chat with companies and locate nearby businesses of interest to you. First discussed in April at Facebook's developer conference F8, Discover is finally available for public use.
Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities.
Today it was revealed that Avis Budget Group will now support and maintain Waymo's driverless car fleet in Phoenix, the company's first public trial of self-driving cars. This is an unprecedented partnership in the autonomous vehicle field and conveys the steps driverless companies are taking to make their vehicles more accessible to the public.
A spokesperson from the Nissan and Renault Alliance told Driverless the group is testing self-driving electric "robo-vehicles" for future mobility services and is "not ruling out anything" for future services the group might offer, as the alliance widens its driverless business model to include both fleets and private sales.
We talk a lot about Spotify and Apple Music on the topic of music streaming. So much so that it's easy to forget that other streaming platforms exist. Tidal, Jay Z's streaming service, is often one of these forgotten platforms.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Apple CEO Tim Cook's June 5 announcement that the company is developing autonomous software should have some companies rattled. At least, Morgan Stanley thinks Tesla should be.
Ride-hailing services are everywhere nowadays and with new companies developing all the time, it is one of the most convenient ways for people to get around. Companies like Uber make it easy for passengers to call a car to pick them up and drive them to their desired location. These services have been especially helpful for commuters as well as those who might need a ride home after a night at the bar. However, ride-hailing services require driving with a total stranger, which means the safet...
With autonomous technology being developed so quickly, auto companies have begun working on the next step in driverless development, passenger safety. German automotive supplier ZF has begun giving this some thought and has come up with a new kind of airbag, one that could define safety features in autonomous vehicles.
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
Tim Cook claimed 85% of new iPhone buyers are switchers from Android back in 2015. Now, after financial analysts noted a drop in the company's stock prices, Apple has unleashed a series of ad campaigns directly targeting the users it needs to win over. That's you, Android lovers.
