Brief Reality: Blippar Transforms into Shazam for Cars
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Dramatic new research may change the fate of the hundreds of people who wait for a kidney transplant every year. The study hinged on the ability to cure hepatitis C infections, a possibility that became a reality in 2014.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.
Sleep lets our body processes rest and restores us for the next day, so a bad night's sleep can ruin the following twenty-four hours and even make us feel sick. Now, new research published in the journal Sleep cements the idea that loss of sleep actually leaves us vulnerable to sickness.
Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen.
Virtual reality, along with its siblings, has the opportunity to profoundly change the way we interact with all things digital. As a visual medium, we often don't think about the impact on audio, but it plays a significant role nevertheless. When it comes to music—and music videos—the possibilities are enormous.
BlackBerry has yet to find a home amongst the iPhone and popular Android phones, with sales plummeting over the last couple years, but this might be a thing of the past thanks to their latest device, the BlackBerry Priv. It has decent numbers so far and was even sold out on Amazon shortly after its initial release.
We've all been there: facing a lengthy, complex word that ignores the phonics we were taught in elementary school, unsure of not only its pronunciation, but also its meaning. These words, from autochthonous to esquamulose, are both terrifying and impressive. After all, if someone knows how to use them—and even say them—they must be quite smart. Yet before you begin stuffing every email and presentation with verbose prose, you might want to reconsider what others perceive to be intelligent.
Creating a haunted house for Halloween was a big deal when I was growing up, and the neighborhood kids were always coming up with ways to try and out-do each other when it came to this frightful night. One beloved game was to blindfold the participants and play the Withered Corpse.
Last year, The New York Times wrote that certain restaurants in Manhattan and Brooklyn banned patrons from taking photos of their meals. That means no flash photography, no standing on chairs for a better angle, not even a quick pic for your Instagram followers before the first bite. Little do these restaurants know, this ban can actually make their customers' food taste worse, so to speak.
Merely fidgeting and shivering can burn calories, but now you can add trembling in fear to the list too. Just pop in a good horror movie and turn down the lights to burn off up to 200 calories. What would you rather do? Walk for over 30 minutes or watch a 90-minute scarefest?
While you may look ridiculous doing the potty dance and crossing your legs back and forth, holding it in can be worth the discomfort when you've got an important decision to make.
There's more to earning someone's trust than simply shaking their hand, especially if you're not particularly trustworthy. Your body language doesn't reveal your thoughts, it reveals your intentions, and sometimes intentions are better left unrevealed. Psychopaths, take note...
Timely costumes for Halloween are awesome—especially really obscure ones—because they're indicative of social awareness. In 2010, I remember seeing several Chilean Miner costumes, which I thought were great. 2012 brings new stories, new characters and more importantly...new Halloween costumes.
Until recently, brainwave-reading devices have pretty much only existed in science fiction. Sure, electroencephalography (EEG), the technology that powers these devices, has been used in medicine and psychiatry since the late 1800s, but diagnosing people's brains and reading their minds are two totally different things. The first EEG headsets available to the public were used mostly in gaming and even in fashion, but in the last few years, they've gotten a little more sophisticated.
In this magic trick video series on remote viewing, magician Joe Marshall divulges magic secrets and demonstrates magic tricks using poker chips, cup shuffling, dice, and an ordinary watch.
What would you say if I told you it was entirely possible—even desirable—to cook anything from a simple dinner to a great loaf of bread without using measuring cups, spoons, or a scale?
The COVID-19 pandemic has increased the demand for virtual and remote collaboration, and Microsoft has a solution that may serve as the catalyst for more such apps for augmented and virtual reality in the near future.
Twitter replies have traditionally acted like public spaces. Once a tweet is out there, pretty much anyone can reply to it. In some cases, that makes for good discussion. In others, it can lead to disaster, abuse, and harassment. Twitter's looking to change that by giving you more control over who can reply to tweets.
Trivia games are among the most entertaining ways to learn factoids and interesting info you may have never known about before. They're also the perfect genre to enjoy with friends and family, as they're particularly great at breaking the ice to make for a more memorable time together.
Andre was enjoying the carefree life of a 12-year-old with his friends, riding his bike and playing sports, like all kids that age. Schoolwork wasn't hard for him, and his grades showed that.
Kuru is called the shaking disease, its name derived from the Fore word for "to shake." Caused by an organism that infects the part of the brain that controls coordination, people afflicted with kuru shake uncontrollably.
The start of a new year is generally thought of as a chance to start over, a time to improve or "fix" things in your life. Yet most people who set stringent New Year's resolutions find themselves failing within weeks—or even days—of setting their lofty goals.
It's OK to want an extended break when you're working or learning from home. Maybe you want to play a video game, spend more time with your family, hang out with your dog, or FaceTime with friends. But how can you do that when you're supposed to be in a Zoom video conference or class? Thanks to one Zoom feature on your iPhone, it may be easier than you think.
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Sometimes incorrectly referred to as "iMessage," the Messages app is where iPhone owners go to chat with iOS users across the world. Apple has made some significant improvements to the messaging app with its iOS 12 update for iPhone. If you're interested to see how your Messages experience has changed since installing the new firmware, check out the features below.
In case you missed it, you don't have to chat one-on-one anymore in Snapchat. The company added group chats back in 2016, and they are increasingly gaining new features such as video and audio chats, so communicating Snapchat-style with all your friends at once is better than it's ever been.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.