Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Instagram integrated Stories back in 2016, and it flew right by Snapchat as a whole, becoming a bigger success itself than the whole entire Snapchat app. Still, the constant bombardment of information can be tiring in Instagram, so much so that you may want to mediate what Stories are shown to you. Fortunately, there's a way to do just that — without unfollowing accounts or hashtags.
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
It seems like everyone wants to be flying without wings these days, and some big players in the autonomous car industry want a piece of that airborne action. Google co-founder Larry Page just invested in flying car startup Kitty Hawk, while Uber is adamant that its own-brand of flying vehicles will be zooming around the US come 2020.
It turns out that the new Galaxy Samsung S8 Active (codenamed Cruiser) will be headed for AT&T in the US later this year, just like previous Active models. SamMobile revealed that the device would be exclusive to the network with a model number SM-G892A.
It looks like Samsung is stronger than ever, as evidenced by their quarterly forecast, which suggests a global profit of $8.8 billion, the company's highest mark in three years. Impressive, considering the spectacular failure of the Note7, Samsung's last flagship prior to the new Galaxy S8.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
How can you tell if the pair of Ray-Ban Wayfarer sunglasses that you are about to buy online are not a fake? Follow these 9 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.
Ring Lights can create a specific lighting that brings out warmer hues from your actors/models, as well as giving you a cool effect for the eyes. If you're not looking to spend a fortune on buying an already made one, you can make one with items from around the house on the cheap, if you have to buy everything you need, you're looking to spend around $100 which is much cheaper than buying one brand new! Check out this video for a full tutorial on how to build your very own Ring Light!
In this advanced three-part tutorial, learn how to create a beautiful, sweeping animation for Cherry 7-Up. This animation is made using Cinema 4D and will take a bunch of cherries, have them swim together and form the logo for 7-Up. This animation is gorgeous and looks so professional that you'd think it was an official ad for the brand.
You could be a PowerPoint power user or you could be a PowerPoint newbie— you've never created a slideshow in your life! Either way, this will show all of you brand new to PowerPoint 2008 for Mac (and all of your slideshow gurus) the basics of PowerPoint. The Microsoft Office for Mac team shows you just how to get started and get up to speed fast in this how-to video.
Ever try to make down home whiskey from scratch? This three part tutorial takes you through the steps needed to make whiskey in your own bathroom! Follow these steps and shock your guests when they ask you what brand of whiskey you're serving!
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
So cute, so furry, and so chock full of parasites. While raccoons are fun to watch, they are neither friendly nor clean — and they can make you sick in more ways than one.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
I was a slap-happy T-Mobile customer before, but now, after hearing that the company sent out a box of rolling papers to certain media sites with memes bad mouthing #VerHIGHzon ... I love you even more, John Legere!
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
I truly don't understand why anyone would pay $10.99 for a case of carbonated water just to feel like a Midwest mom on a diet. Every time I talk about LaCroix, pronounced La-CROY (rhymes with enjoy), it's like I take all the money I spent on my French major and light it on fire.
Welcome back, my tenderfoot hackers! Generally, you will want to perform a vulnerability scan before doing a penetration test. Vulnerability scanners contain a database of all known vulnerabilities and will scan your machine or network to see whether those vulnerabilities appear to exist. If they do, it is your job to test whether they are real and can be exploited.
I grew up eating Korean, Japanese, and Chinese food, but it wasn't until college that I experienced Thai and Vietnamese cooking. Once I started, I couldn't get enough of these cuisines. The dishes had an incredible richness and savor that I couldn't identify, but whatever it was, it made me want to keep eating.
If you have an artistic ability, I encourage you to learn how to airbrush on cars. Sure, it may be a little different, but if you already have the artistic ability, the rest is a walk in the park.
Cosmos and martinis are forever excellent go-to cocktails when you're out sipping at the bar, but sometimes it's nice to spice things up and try something a little more...stimulating.
Microsoft's Kinect is gaining popularity with Xbox 360 owners, but what's really more fun? Playing games with this revolutionary hands-free gaming device or gutting the sucker to see what it's all about? We'll take the latter choice.
If your vehicle does nothing (doesn't crank over) when you turn the key in the ignition, then you might need a new starter. In this video, Scotty shows you how to check your starter and how to replace it if it's bad. Your first reaction for a non-starting car may be to jump start it, due to a dead battery, but if your battery is brand new, or if jump starting doesn't work, you'll need to get a starter tester to check out the starter. If it's bad— replace it with a new one! See how!
