The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support.
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.
If you're like me, you're not too keen on being tracked. So when an app asks you if it can track your iPhone activity across other programs and websites for ads or data brokers, the answer is pretty much always "no." If you're tired of choosing "Ask App Not to Track" over and over again, there is a way to stop apps from even being able to ask in the first place.
As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
TikTok has grown to be one of the most popular social media platforms in the world. The video-sharing app is a driving force for viral content, spurring various popular movements in dance, pranks, comedy, and more. And as one might assume, videos on TikTok don't stay on TikTok — they're shared on Instagram, Twitter, and other services where millions of people get the chance to also view them.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
Compared to Apple's products like the iPhone and iPad, Android phones and tablets are very flexible devices. For instance, you can set a new home screen, replace the lock screen, or even beam files using NFC — but that's just the software side of things, and the flexibility goes well beyond that.
There are still and live wallpapers on your iPhone that can go dark when Dark Mode is active or light when Light Mode is on, but there's no easy way to do the same for custom backgrounds. That doesn't mean you're out of luck, though, because you can use Shortcuts to build a workaround until Apple gets us an official "Dark Mode" option for automation.
The rear cameras on iPhones have remained at 12 megapixels since the iPhone 6s, but with each new iPhone model, more data is going into photos. That means larger file sizes. If you're running into issues with your pictures being too large, whether you're sharing or uploading them, there's an easy way to resize an image or group of images using a shortcut.
Apple Music's Replay feature sucks. Aside from not being very accessible, it offers a fraction of your history compared to Spotify Wrapped, which does a deep dive into what you listened to over the last year. Not only that but Spotify packages data into visuals you can share on social media. While you could share Replay screenshots, there are better options out there for Apple Music users.
The iPhone 12, 12 mini, 12 Pro, and 12 Pro Max all have positive coverage surrounding their refreshed design, camera upgrades, and 5G connectivity. One piece of negative press you might've seen, however, is about the charger. Specifically, that there's a Lightning to USB-C cable in the box but no power adapter. That means you'll need a charger, and we've got some good recommendations for you.
It's common knowledge these days that Apple puts great cameras into their iPhones. So, it probably comes as no surprise to learn that the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max sport some excellent shooters. What you might not know, however, is that these cameras are quite literally capable of Hollywood-quality video. So don't be surprised to see one of these filming a Netflix series.
VPNs add a protective layer between your data and your internet service provider (ISP) or bad actors (hackers), so it makes sense they've become so popular lately. Probably the most common one of these is NordVPN, so we explored its mobile app to find all the options worth checking out.
When you're in a new city or even your own neighborhood, you might not know where the best places to visit are. The number of parks, restaurants, shopping centers, and other attractions could be overwhelming, so how do you narrow down your choices? The new iOS 14 update has introduced curated city "Guides" in Apple Maps, created by trusted brands to help you find excellent places to explore.
You may be wondering what exactly makes the Pixel 4a's camera so great. Compared to its predecessor, it has the same Sony IMX363 sensor and no additional hardware. Well, beyond stellar image processing, it also has several great new features that Google has added since they released the Pixel 3a last year.
After years of complaining about rising prices, OEMs are finally listening to consumers. It couldn't have come at a better time thanks to potential recession due to COVID-19. As evident with the poor sales of Samsung's Galaxy S20 series, consumers are not looking to spending $1,000+ on a smartphone just for the latest specs.
When it comes to cybersecurity, one layer isn't enough. A complex password (or one created with a password manager) does a good job of protecting your data, but it can still be cracked. Two-factor authentication strengthens this by adding a second layer of security, giving you even more protection against online threats.
In a bold move, Samsung has decided to forgo the Galaxy S11 moniker and jump straight to the S20. Perhaps it's marketing for the new 20:9 aspect ratio and 120 Hz display, or maybe it's just the fact that it's releasing in 2020.
It's finally out. After months of testing, iOS 13 is available to install on your iPhone, which means over 200+ new features you can use right now. The update, released on Sept. 19, can be installed over the air or from a restore image using iTunes in macOS Mojave and older or Finder in macOS Catalina. Ditto for the 13.1 update issued on Sept. 24.
September is nearly here, which means new iPhones are, too. We're looking forward to iPhone 11 Pro and 11 Pro Max, as well as the more affordable iPhone 11R. All three iPhones will run iOS 13, so Apple's entrusting beta testers to ensure its new OS is ready. The latest update, developer beta 8, is now here for us to test.
Your phone's keyboard is one of the most commonly used apps. Whether you're typing out status updates, sending private messages, or just bombarding everyone in sight with as many emoji as you possibly can, you probably couldn't get by without a good keyboard app.
While photography usually gets all the love, our phones have gotten really good at capturing video. Think about it — when was the last time you needed a camcorder for a vacation? With mobile cameras getting better each year, we're now at a point where smartphones can be used for pro-level videography.
Whether it's a short road trip or an 18-hour flight, our phones are now essential travel companions. No longer do we need a GPS unit, maps, cameras, camcorders, or even boarding passes. However, not all phones are created equal in this regard. Some are more suited for traveling, no matter the duration.
The latest film addition in the American-produced Millennium series, The Girl in the Spider's Web, was just released on Blu-ray a few days ago. As you could expect, the movie has many hacking scenes throughout, just like the previous English and Swedish language movies centered around hacker Lisbeth Salander. Of course, with the quick pace of some scenes, the hacks can be hard to follow.
