With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
You can't use social media these days without running into stories. They're simply everywhere. If you're an avid Facebook Messenger user, you know that you can view your friend's Facebook and Messenger stories at the top of your Chats list. However, a new Messenger feature puts yours and other people's stories inline for chats.
Is there a bigger name in pop music than Taylor Swift right now? Her 116 million followers on Instagram would probably argue, "No." As such, if you're one of these many followers, you might have seen Taylor advertising a new "4.26" filter on her story. Problem is, there's no clear instruction for actually using the filter. That's where we come in.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
Samsung's popular Good Lock app has been updated to work on One UI and now lets you take full advantage of its awesome add-ons to customize your S10 in a few simple taps. One add-on in particular lets you get rid of mostly redundant indicators like the NFC "N" for a cleaner status bar.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation.
The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.
The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Twitter's official iOS app is adequate if you're not much of a tweeter, but if you are, there's a lot of useful features that are missing. Luckily, there are plenty of free Twitter clients available that you can use on your iPhone. These third-party apps have features such as customizable interfaces, post scheduling, and different browser options for opening links, to name just a few.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.
Whether it's an ex you can't stand, that annoyingly political friend of a friend, or good old fashioned trolls, the block feature on Facebook can be a great way to de-stress your feed. It will keep people from contacting you, and it will also prevent them from viewing your profile altogether. It's not just a tool for the full desktop website — in fact, the blocked list is easy to manage right from your phone.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
The wildfires that spread across Northern California for two weeks in November were among the deadliest and most destructive in the state's history. Ultimately, the incident claimed 85 lives, and hundreds of people are still missing in the wake of the disaster, which impacted over 154,000 acres of land.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
As Samsung's very own take on Android 9.0 Pie, the newly-dubbed One UI (formerly Samsung Experience, and TouchWiz before that) comes with a slew of new features and redesigned elements for the Galaxy's interface. Many of the changes, like the redesigned native app icons, are readily apparent, but other features got subtle enhancements that greatly improve user friendliness.
With Android Pie beta now available for the Galaxy S9 and S9+, Samsung is well on its way to catching up to major competitors like the Google Pixel 3 in terms of giving its users the latest and greatest software Android has to offer. Of course, Samsung has added its own touches to the software to make Android Pie its own and set it apart from the rest of the crowd.
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
Android Pie has finally made its way to signature Galaxy devices like the Note 9, S9 and S8. As you all know, Samsung Experience got a major makeover and has been renamed to One UI, featuring significant aesthetic changes to many of its native apps.
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display.
In an ongoing effort to improve its services and become more accessible to users from all regions, Facebook has released a streamlined version of its social media app. Though the leaner Facebook Lite is only officially available in Turkey for now, there's a simple workaround you can use to get the app in any country.
