Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
Depending on your region, you may not be offered the same call recording option other OnePlus users have. But, as with most things Android, where there's a developer with a will, there's a way regardless. And the method we are about to describe is one of the easiest, most stable, and undetectable ways to do it. Perhaps we should discuss why OnePlus has been holding out you when it comes to this feature, though.
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Your Instagram followers deserve to be heard. Whether through polls or DMs, Instagram offers your followers a unique way to share their thoughts and opinions with you on any subject you can think of. Now, the social media giant is expanding these options with the introduction of a new "Questions" sticker for your stories.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's video presentation. What was it? Only one of the most sought-after data points related to the HoloLens since its launch: how many have been sold.
Starting with Android 8.0 Oreo, the process of sideloading apps has changed dramatically. Google removed the old "Unknown Sources" setting and replaced it with a permission that you have to grant to individual apps. It's really an interesting security feature.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Even though smartphone audio quality has improved in recent years, the tiny built-in speakers aren't always loud enough. But if you want to turn the volume up to 11, all you need is a few household items to make a rig that will amplify your phone's speakers throughout the whole house.
Apple has introduced a special edition iPhone 8 and 8 Plus to bring attention to the ongoing worldwide battle against AIDS. As the second iPhones to carry the (PRODUCT)RED name, these rare iPhones may quickly sell out when preorders open up on Tuesday, April 10, at 5:30 a.m. (PDT), so we'll go over some tips to help you secure a red iPhone before it's gone.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Smartphones are like high tech buckets that collect our personal information through constant use. This has some obvious benefits, like getting a more personalized experience with our devices. On the other hand, this data is a tempting target for bad actors looking to make a buck at the expense of your privacy.
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program.
A massive leak appeared the web today, and it's got some huge security implications for every iPhone on the market. On the plus side, it also has some potential for enabling deep-level modifications and jailbreak tweaks.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Despite their sometimes fluffy reputations and occasionally ethically compromised viewpoints, tech evangelists are important, don't let anyone tell you otherwise. The right passionate voice behind the right technology platform or piece of hardware can sometimes spell the difference between fostering a community of potential users and watching a product die on the vine.
Every dollar that comes your way is a blessing, especially when it comes to trading in the volatile world of bitcoins. Thankfully, Coinbase rewards you for sending much valued customers their way, giving you more money to feed your cryptocurrency trading needs.
Snapchat is a wonderful app that allows users to "talk with pictures." You can send other users pictures of what you have going on in your day-to-day life, and they can respond with what's happening in their own. It's a seamless way to have a conversation with someone using visuals — sometimes even faster than you would be able to with words.
While 2017 saw the rise of "bezel-less" smartphones, none truly lived up to the name. Samsung shrank its bezels significantly, while Apple went with the infamous "notch." However, Samsung seems on the verge of kicking bezels out the door with a new patent application that embeds the front camera into the display.
