Market Reality: AR Investors & Influencers Respond to Apple's Big AR 'Meh'
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
A remote administration tool, or RAT, is a piece of software used for remotely controlling machines. They are commonly used by tech support to gain remote access for troubleshooting purposes, but RATs are also an important part of a hacker's advanced persistent threat (APT) toolkit. Unlike standard administration RATs, these tools are designed to be delivered stealthily and operate undetected.
Developers in the augmented reality space are sitting on the bleeding edge of a hot technology. With the intense interest, especially in the tech circles, there are a large number of people working on potential solutions and uses for the technology. There is also a lot of time, money and effort being put in the tools and infrastructure for the technology. For better of for worse this also means constant changes.
Tesla founder and CEO Elon Musk said during the Model 3 launch party Friday night that all Tesla cars in production have the same driverless hardware, signaling that Tesla's jump to Level 4 hinges on a software update — but Musk didn't exactly say that.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experience without electronics, it's Disney.
I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely stood above the rest.
This may not matter to you if you only FaceTime from your iPhone occasionally, but if you're FaceTiming every day on a limited data plan from your cellular provider, you're going to want to conserve as much data as possible by making sure that you're connected to Wi-Fi only — especially if they are video calls.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
As our cells age, they eventually mature and die. As they die, they alert nearby cells to grow and multiply to replace them. Using a special imaging process that combines video and microscopy, scientists have observed the cellular communication between dying and neighboring cells for the first time, and think they may be able to use their new-found information against cancer cells, whose damaged genomes let them escape the normal dying process.
Netflix added the ability to download TV shows and movies on Android and iOS for offline binging back in Nov. 2016, and the process is the same as it is today. So if you anticipate having some downtime to catch up on Narcos or give Bright a try when you'll be away from a secure Wi-Fi connection, download videos onto your phone and save your data for more important things.
DownToDash, an app from an NYC-based startup, connects students to other students who want to hang out the same way they do. The social networking app has gained increasing popularity since its launch in October 2016 and looks ready to become even more available. The app was founded by Sama Jashnani and Anuja Shah, both recent students themselves.
The automotive industry is traditionally very conservative, so when a carmaker says it will launch a particular model or feature by a certain date, it means a lot.
I wanted to post a Live Photo to Instagram of me in front of that donut that got eaten next to the CVS on Houston St. in New York, between Mott and Mulberry. The only problem is that Live Photos aren't supported on Instagram, so I couldn't just tap and post it to my feed without it becoming a regular still image. Luckily, there is an awesome workaround.
It seems we've come full circle in alternative dating routes. Just like a long time ago when people were able to go to matchmakers and watch videos of potential matches, the dating app 'Hinge' is now allowing you to add videos to your profile.
Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs.
People love sex. They don't love talking about the possible repercussions of sex. And with dating apps such as Tinder, Grindr, and Bumble paving new ways for strangers to talk and have casual hookups, people need to be able to more comfortably have a conversation about sexual health and protection. Luckily, now there's an app for that.
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
Things aren't looking good for Uber after its driverless experiment in Pittsburgh soured relations with local authorities. Surprised? Me neither.
If you find this update from Pinterest more than a little creepy, I agree. If you don't, then keep reading about how Pinterest's updated "Lens" feature is your next must-have tool!
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
Stratford may soon become Canada's answer to Silicon Valley as the driverless car industry arrives. Potentially changing the character of the Ontario town known for hosting the Stratford Festival, a celebration of all things Shakespearean and stage-related.
Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. That next step is named the Velarray. A sturdy, compact, and affordable LiDAR laser.
NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
As someone who grew up adamantly complaining every time my parents dared to turn on talk radio in the car, I can admit it's a bit weird that I have a love affair with podcasts. I can't help it! Even though podcasts are essentially the modern-day customizable talk radio, I choose to defend my all-out obsession with pointing out how popular they are (I mean, SNL even picked up on the trend).
When the mosquito that carries the malaria parasite (Plasmodium falciparum) bites someone, the parasite must travel to the liver where it undergoes part of its lifecycle before infecting red blood cells and spreading to its next host. Until now, the first step of how the parasite gets to the liver hasn't been clear.
Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015.
According to Electrek, Tesla CEO Elon Musk, in a covert conference call with a select few investors, commented in detail about his plan to have Tesla's Model 3 driving on the road earlier than we all expected.
When I first started with HoloLens development last April, one of the first things I created was a window. The purpose of that window was to be attached to a wall and give the illusion of being in a different space—an effect that is often referred to as a "magic window" effect by developers. My goal was to create the feeling of being in the penthouse of a skyscraper, and it's one that I hope to get back to working on soon.
A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR.
Ask anyone that works on the development of driverless vehicle technology and there is a very good chance that AutonomouStuff will have supplied something to their project.
Students from Carnegie Mellon University's Entertainment Technology Center have been working on an augmented reality system to help teach music in a project called Music Everywhere.
The limitless applications of 3D data visualization will enable a more efficient approach to many of life's problems. Each day, developers exploring this technology are finding new ways to solve these problems in mixed reality; 3D modeling, easier house management, spinal surgery, and forest fire management are just a few recent examples of ways 3D data visualization can benefit us all.
Virtual reality holds the promise of electronically visiting distant places we'd otherwise struggle to reach, but that teleportation-esque ability isn't possible without the right content. YouVisit created a platform that makes it easy for almost anyone to create immersive 360-degree experiences so we can map our lives and see the world through the eyes of our fellow humans.
We've explained the differences between mixed, virtual, and augmented reality through old-fashioned text and infographics, but in a rapidly-changing environment that leads to even more terms, it's best to think of all these realities in one simple way—as a continuum.
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.
Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen.