A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographic video conferencing system.
The tech world was taken by surprise this week with the unexpected unveiling of Snap's augmented reality Spectacles smartglasses.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
For those of us without rice cookers, conventional wisdom tells us that the stove is our only real option (unless, of course, you dabble in microwavable rice). However, if you're only using the stove for cooking rice start-to-finish, you're missing out on the easiest way to make perfect rice every time.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
An ESP32-based microcontroller with a camera is an amazing platform for video, but not all modules are created equal. We'll go over the pros and cons of some of the popular low-cost camera modules you can use with ESP32-based development boards, as well as what features they support.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
Whether you want to give a gift that your loved one has wanted all year or one that they never even knew existed, there's something awesome for everyone in these gifts. Just as exciting as their innovative features is their price.
Get your holiday shopping done early with these deals on software, e-learning classes, and gadgets. These Cyber Monday goodies include something for everyone at a can't-miss additional 20–70% off sale prices.
Samsung's stock Galaxy Themes system leaves much to be desired with its restrictive and expensive theme packs. Back in the day, the gold standard for Android theming was CyanogenMod Theme Engine. And while it no longer exists, a successor has emerged to fill the void.
Smartphones are inherently bad for privacy. You've basically got a tracking device in your pocket, pinging off cell towers and locking onto GPS satellites. All the while, tracking cookies, advertising IDs, and usage stats follow you around the internet.
It's pretty much a given at this point that Facebook has a lot of data on us. While you might be conscious of the data you share with Facebook when you post, upload photos, or chat with friends on Messenger, you might not be thinking about all the data it receives from websites and apps you use outside the social media giant. Now, you can actually do something about it.
According to a study done by Kaspersky, 7.6% of Android users root their phones. That may not sound like a lot, but with over 2 billion Android devices out there, the math works out to over 150 million rooted phones — more than the total population of Russia, Mexico, or Japan — so root nation is an important demographic that deserves being catered to.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Silence spreads over these mountains like nothing I've ever felt. If I didn't have Moby blasting in my earphones, there'd probably be no other sounds around. Well, except for someone, Phil probably, murmuring in a nearby tent just low enough to make his words indiscernible.
There have been concerns with how much personal information Google tracks and all the things they know about us. Of course, that's what makes Google services so useful, they can use that information to cater to each of us individually. So yes, it serves a purpose, but it's not great for personal data security.
While keeping your iPhone out of the bedroom might help to avoid unnecessary distractions before bedtime, it could be better served right by your side to help diagnose sleeping issues you may be experiencing each night.
For the uninitiated, it can be difficult to buy that special hacker in your life a perfect holiday gift. That's why we've taken out the guesswork and curated a list of the top 20 most popular items our readers are buying. Whether you're buying a gift for a friend or have been dying to share this list with someone shopping for you, we've got you covered with our 2018 selection of hacker holiday gifts.
You can mod every aspect of your phone's software with root, but if you want to make changes at the hardware level, you'll need a custom kernel. If you've looked into custom kernels before, one name undoubtedly kept coming up: ElementalX. It's easily the best custom kernel out there, and the reason for that is its awesome developer, flar2, aka Aaron Segaert.
When I review apps, I'll oftentimes end up downloading at least one or two "bad" apps that either lied about their functionality or were riddled with ads. These apps, while not as harmful as malware, can still be a major headache. This got me thinking about the other bad apps on the Play Store and how to avoid them.
The iPhone XR has touched down alongside the XS and XS Max, and it utilizes tried and tested materials found on the iPhone 8, while being molded in the same vein as the iPhone X. The budget-friendlier flagship comes with its own set of design elements to set it apart from its more expensive brethren, but is powered by the same SoC, making it is a solid choice if you're thinking of upgrading.
You can feel it in your bones. You may die if you don't get this phone. There's just one problem — the price. Suddenly, you come across what seems like manna from heaven. That very device, at a deeply discounted rate, can be yours.
There are nearly 100,000 unique onion service addresses online with over two million people using Tor every single day. Join me as I explore a small fraction of what the Tor network has to offer.
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
One of the best things about Android is the ability to customize your phone to your liking. From changing the layout of icons to finding the perfect wallpaper to reflect your current mood, there's a wide range of tools to make your phone yours.
From Farmville to selling a company to Google, Amitt Mahajan has been through the startup ringer. Now, as managing partner with Presence Capital, he's funding the future of augmented and mixed reality.
Your smartphone stays with you everywhere you go, so it's only a matter of time before you spill coffee all over it or drop it on the ground. For some of you, it has already happened, perhaps even multiple times. That's why we thought it was important to find out which flagship phones are the most life-proof.
There's a lot that goes into making a nice crystal radio set, so this is going to have to be broken down into two parts. The first part is the actual making of a functional radio, and the second part is making the whole arrangement look nice. In this part, I'm actually going to tell you more than just how to make a crystal radio, but I'm also going to explain how and why they work. Crystal radios are pretty Steampunk in and of themselves, since they were first developed in the late 19th centu...
Are you thinking of switching from an iPhone to an Android phone? Before you make a permanent change from Apple to the other side, it's good to try out the other ecosystem and see if it makes sense for you. If you can't get your hands on an Android phone to try it out, you can simulate Android right on your iPhone. You can even see what a foldable smartphone feels like!
Finding an instrumental or karaoke version of a song can be pretty easy unless you're dealing with a song that isn't popular. That leaves you with just the full version of the song, complete with vocals. So how do you convert it into an instrumental or karaoke track?
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
While photography usually gets all the love, our phones have gotten really good at capturing video. Think about it — when was the last time you needed a camcorder for a vacation? With mobile cameras getting better each year, we're now at a point where smartphones can be used for pro-level videography.
Stories are everywhere in social media today, but that wasn't always the case. In 2013, Snapchat introduced the world to these temporary windows into our daily lives. Since then, stories have infiltrated other popular apps. However, to stand out, you can't solely rely on the app where the story will be posted. Instead, you need a suite of apps that can turn your story into something special.
Apple AirTags are super helpful for keeping track of your keys, backpack, and other frequently misplaced items, but there are some pretty clever things you can do with them beyond finding regularly used stuff.
If you bought an iPhone or iPad equipped with USB-C but didn't max out the local storage, there are some great external storage solutions beyond iCloud and other cloud storage services. And now that the iPhone lineup comes with USB-C ports, you have better-performing external drives available to you than anything you could ever get for a Lightning-based model.
