Seldom in recent history has a cyber security event caused so much media stir (maybe because it happened to a media company?) and international relations upheaval. Cyber security breaches seem to take place daily of major corporations, but the Sony hack seems to have captured the American imagination and, for that matter, the whole world's attention.
By now, nearly everyone with any type of media access is aware that Sony Pictures Entertainment was hacked on November 24th. Although there can be many interpretations and lessons drawn from this audacious act, there is one indisputable conclusion: it and its ripples across the globe underlines how important hacking has become in our all-digital 21st century. As I have emphasized so many times in this column, hacking is the discipline of the future. From cybercrime to cyber intelligence to cy...
While most of us don't think twice about dragging a pattern or using Touch ID to open our phones, or entering a password in for our email and bank accounts, these features are there to protect some of our most private information. Only problem is, they don't do a good job of it.
Unless you're someone who's terrified of social situations, chances are you love to talk. But no matter how much you want to share you life story or take over the conversation, you shouldn't. Your socially awkward coworkers that keep their mouth shut might actually have a leg up on you at work, and here's why.
There are a lot of manipulative people out there, but you don't have to let all of them push you around. It's time for the tables to turn.
If you've run out of time for all of our more time-consuming Halloween costume ideas, here are some places on the web for free, downloadable paper masks. There must be at least 100 options among these links to satisfy your last-minute costume needs! Just download, print, and cut 'em out to the appropriate size, then either glue a stick/handle on or tie some elastic string on.
Now that Bard — Google's response to the revolutionary ChatGPT generative AI chatbot — is out in the wild, it's beginning to let its freak flag fly.
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings.
Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he's stepping down from his position as vice president of VR at Facebook.
Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio.
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape.
After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
Cruise Automation, the driverless car startup General Motors (GM) bought for $1 billion in 2016, is readying a formidable fleet of robo-taxis for rollout in cities throughout the US. But when it comes to details about how the company plans to realize these lofty goals, it's been fairly tight-lipped.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
Apple claims that the iPhone 14 Pro and 14 Pro Max have the highest peak brightness of any smartphone, but is that really true?
Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled.
The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing.
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses.
If you had a phone in 2004, there's a pretty good chance it was a Motorola RAZR. The iconic phone is the tenth highest-selling of all time, and it marked the height of the flip phone era. Now that the technology has caught up, Lenovo (Motorola's parent company) is bringing it back in a big way.
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydration.
The headphone jack is becoming outdated technology in smartphones — that's what many manufacturers would have you believe. For the convenience of the audiophiles out there, we recently published our list of all phones that have removed the 3.5 mm jack. But what did each company gain inside their flagship phones by removing this supposedly antiquated port?
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
