Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Getting your green card can be an extraordinarily complicated and difficult task. Often times it seems so daunting that it's hard to know where to begin. Thankfully, Facebook Messenger introduced "Visabot" last year, a chatbot in the app that helps with all things immigration. Now including applying for your green card.
The laws and regulations in place in the US for driverless vehicles are a mess, but Republican congressional members say they can fix it.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
Uber CEO and co-founder Travis Kalanick is taking an indefinite leave of absence from the company, as Uber's recent upheaval has far overshadowed any developments in its driverless initiative during the past few days.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
Think eating food is as easy as putting it in your mouth? It's considerably more complicated than that. Your brain plays a big role in determining what and how you eat. Understanding how your brain interprets food choices is key to managing your eating habits.
Assuming everyone knows of the recent "String of attacks" passed between Obama and Romney, I just want to talk about how useless this entire thing is. I'll try to be as un-biased as possible.
An amazing amount of news this week; new proposals and new agreements have sprung up. But so has our "need" to spread our presence. The military warns of another war, while 26 congressmen decry the use of drone strikes. Read on:
Lost you playing caerds? Have no fear. If you're reading this chances are you have Internet access, which is all you need to play Spider solataire online. See how quickly you can make your cards disappear. Follow these steps for a fun, yet challenging, solitaire computer game.
Whether or not you're an aspiring magician or just curious, this trick is great to learn. It requires only one prop and only involves a very slight modification.
Sharpen your listening skills and coordination by playing a round of Mother May I. You Will Need
Learn how to play "Spiralling" by Keane, an acoustic guitar tutorial. Follow along with this demonstration, tabs and lyrics here:
It only takes a minute to steal a U.S. Election!
A virtual design and construction services firm has built an augmented reality application that uses the Microsoft HoloLens to improve the efficiency of quality control on construction sites.
In this video series, watch as realtor Donald Fraser teaches how to have a smooth shave. Learn all about different shaving products, learn how to prepare and moisturize your face, and get different shaving tips for the closest shave you'll ever receive.
The Peace Corps -- have you ever thought of it? It crosses everybody's mind at one point or another, but mostly college students. The Peace Corps offers many benefits, like life experience, student loan repayment, and travel. If you are ready for 27 months of hard but rewarding work, a job with the Peace Corps might be for you. These steps will help you on your way toward an unforgettable experience.
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company.
Microsoft has unveiled practically every detail of the HoloLens 2 except for when eager developers and enterprise customers can expect to receive the device.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
