As the world goes into a frenzy over the latest strain of WannaCry ransomware, it might be a good time to remember to update all your devices. Yes, those little reminders your phone and computer throw at you every now and then to update your junk can be really annoying, but not without merit.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
Verizon launched the $80 unlimited prepaid plan this week and we've found that it actually isn't as limitless as they would have you believe.
In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers out there.
Adidas' new app All Day isn't going to be your average fitness app. Oh no, the company had the "versatile athlete" in mind when it came to creating the well-rounded program that not only encompasses fitness, but also provides nutrition plans, encourages a balanced mindset, and makes sure you get an adequate amount of rest.
Tremendous strides have been made in the treatment and outlook for patients infected with HIV, the human immunodeficiency virus. Treatment with a combination of antiretroviral drugs can keep patients with HIV alive for decades, without symptoms of the infection. The trouble is, if HIV-infected people stop taking their medications, the virus takes over in full force again—because the virus hides out quietly in cells of the immune system, kept in check, but not killed by the treatment.
The rumors have been confirmed by Samsung themselves: Samsung has developed a virtual assistant of their own, named Bixby.
When it published its 2016-2017 catalog last year, Savannah College of Art and Design (SCAD) became the first college to leverage augmented reality technology for a college catalog.
HoloMaps, an application by Seattle-based Taqtile, is available for free on the Windows Store. Taqtile, whose Vice President of Product Management was Microsoft's former Director of Business Development, is one of the few partners currently in the Microsoft HoloLens Agency Readiness Program. This interactive 3D map they have created, powered by Bing, offers more than just a top-down view of the world on the HoloLens.
If you think phablets are too big to be smartphones, and not big enough to be tablets, then you're going to love what's coming next.
Microsoft announced Wednesday morning that it has entered into an agreement to acquire SwiftKey, makers of the SwiftKey predictive keyboard and its SDK that runs on over 300 million Android and iOS smartphones, for about $250 million.
One of the roles our government has taken on is to provide us with information to be used in making decisions.
With voice commands becoming conventional on most new smartphones, it's only ideal that their abilities increase as well. Thanks to Apple's Siri, you can do things like update your Twitter account and look up who the president of Costa Rica is.
Portal, the popular game from Valve, has been critically acclaimed since its release in 2007. Its unique gameplay and humorous storyline is the reason for its popularity amongst nerds everywhere. This has also spawned a large community in cosplay and prop design. The most popular aspect of the game has to be the awesome portal gun. The gun creates companion portals on almost any surface that allow the player to jump form place to place with ease and also allows you to move heavy objects with ...
Earlier this week, we learned that you can get people to put more money in a tip jar simply by drawing eyes on it. But what if you want to keep them away from something? Eyes can do that, too, especially when they're Putin's.
Watch this video tutorial to learn how to book the best hotel room for your money. You've spent all year saving up for your dream vacation. The last thing you want is to end up in a hotel room that ruins the whole trip.
The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.
On March 13, President Trump announced during a briefing in the Rose Garden that Google was building a COVID-19 screening website to help Americans understand if they might have the new coronavirus. If likely infected, the site would also include the location of a local drive-through testing site to visit. So how can you access the screening website?
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
