Market Reality: Magic Leap Seeks Series E Funding, Apple Delays AR Headset, & Snap Starts Selling Spectacles 3
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm.
Who's ready to let future Facebook augmented reality smartglasses read their brain? Well, ready or not, the tech giant is making progress in the area of brain control interfaces (BCI) by funding research.
There are a lot of songs out there, so it's tough to remember all of the words to every song you like. If you're like me and have a less-than-perfect memory, visual aids will ensure your Apple Music jams aren't interrupted with incorrect or forgotten lyrics. That's why Apple's update with time-synced lyrics is so cool, essentially turning your iPhone into a portable karaoke machine.
Apple had its Worldwide Developers Conference on June 3, 2019, which showcased big software announcements for all of Apple's hardware, and anyone can watch the keynote as it happened.
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform.
On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
A disease called "citrus greening" has devastated and permanently altered citrus production in the United States, but a vaccine that could protect orange trees may be part of a winning strategy to beat the bacteria that is killing the trees.
In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR and MR, and these are some of the faces behind them.
In a disturbing turn of events, Uber has been tracking oblivious iPhone users even after they removed the application from their phone. Two years ago, the situation escalated to such an extent that CEO Travis Kalanick earned a slap on the wrist from Apple mogul Tim Cook.
The Shadow Brokers, a hacker group known for its dump of NSA hacking tools in 2016, has just leaked their remaining set of data which implies that the NSA compromised SWIFT, the global provider of secure financial services, to spy on banks in the Middle East.
LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens.
A robust appetite for imported foods is leading to increased disease outbreak in the US. Despite the locovore and slow food movements, America's demand for foreign foods is picking up. According to a study published in the journal of Emerging Infectious Diseases, demand for imported fresh fruits, vegetables, and seafoods has jumped in recent years.
Fourth of July usually means barbecues, patriotism, and getting piss drunk. Okay, well not really, but a little inebriation is usually on the menu, and nothing says America more than serving patriotic drinks at your party. Here are our 10 favorites.
As many of you know, I firmly believe that hacking is THE skill of the future. Although the term "hacking" often conjures up the image of a pimple-faced script kiddie in their mother's basement transfixed by a computer screen, the modern image of the hacker in 2015 is that of a professional in a modern, well-lit office, hacking and attempting to development exploits for national security purposes. As the world becomes more and more digitally-dependent and controlled, those that can find their...
Sweaty palms, stuttered speech, and terror blackouts: if you're someone who absolutely despises speaking before audiences, you've probably experienced side effects like these. No matter how well prepared we are, or how familiar our audience is, giving a presentation can be an experience more terrifying than death, according to psychologists. Unfortunately, it's impossible to avoid public speeches, but you can make these events less frightening with a few simple hacks.
Okay, it's true: even the highest quality instant coffee is never going to replace really good fresh beans (and properly cleaning your coffee maker) when it comes to creating a great cup of joe. However, instant coffee does have all kinds of uses in the kitchen, as the smart folks over at Reddit observed.
Former Vice President Dick Cheney was so fearful of attacks, he had his heart defibrillator re-calibrated to block incoming wireless signals so that highly skilled hackers couldn't send him into cardiac arrest.
The NSA's massive internet spying efforts will continue. In President Obama's latest press conference, he went public to (in so many words) say that the NSA's spying efforts will continue uninterrupted. This, coming just weeks after the Amash Amendment which would have defunded the program, was narrowly defeated in the House (you can check if your congressmen voted against it here).
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.