News: Snapchat Sponsored Lenses Are Now More Helpful to Advertisers Through Context Cards
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
Google caught a lot of flak for the Pixel 2 XL's POLED display issues, regardless of whether the problems were real or perceived. It's too late to contract another screen manufacturer at this point, but Google is doing the next-best thing: Fixing as many user complaints as possible with software updates.
This week, Samsung officially kicked off the Oreo Beta Program for the Galaxy S8 and S8+ in North America and several other markets. The full list of changes is quite substantial, so we'll be running through them in a series of posts detailing what's new. First up, the Galaxy phones inherit notification channels from Android 8.0.
The iPhone X is Apple at its most classic — they take away a key feature that seems odd at first, but usually, the change pans out in the end. So is the case for the long-lived Home button, whose last appearance may be on the iPhone 8 and 8 Plus. That begs the question — how do you use an iPhone without a Home button?
While hackers adore the command line, working with the GUI (graphical user interface) of an operating system has some advantages. This is especially true when it comes to post-exploitation. When we can control the mouse and keyboard of a remote computer, we can truly say we have complete control over the device. Today, I'm going to introduce to you the PyAutoGUI module, which does just that, and just how much fun you can have with it!
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
Newly appointed Ford Motor CEO Jim Hackett admitted yesterday that demand for driverless transportation could take many different forms and that Ford was rethinking how it would tailor its cars and mobility services for self-drive modes of transportation in the future.
Google largely helped to pioneer the concept of a steering wheel- and pedal-free self-driving experience when it began testing its Firefly pod-like vehicles a few years ago.
The ride-sharing firm Lyft and Faraday Future, a troubled electric carmaker and potential Tesla competitor, have quietly appointed new top executives, but like the rest of the industry, they struggle to find talent for their driverless programs.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
Faraday Future's all-electric super sports car concept attracted a lot of attention at CES earlier this year, but now it is struggling to replace key driverless engineers and program directors who left the company amid its recent financial troubles.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
The laws and regulations in place in the US for driverless vehicles are a mess, but Republican congressional members say they can fix it.
Cycling accidents are more common than you think. In the past month, two men have been hit and killed while cycling in New York City. I even saw a cycling accident occur yesterday morning here in NYC. It's dangerous enough to be cycling in populated areas, it's made worse by people wanting to text while riding.
A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
Disruptor Beam just soft launched The Walking Dead: March to War in the Philippines. It's not officially available in the US yet, but there are ways to play this take on Robert Kirkham's post-apocalyptic masterpiece regardless of where you live.
Say you're on a train to work, but you forgot your headphones. You'd normally listen to music to pass the time, but given the circumstances, your choices are to sit silently like a considerate adult, or to blare songs out of your phone's main speaker like a jerk. Thankfully, there's now a third option.
Snapchat hit back at its arch-rival Facebook this week with a number of new Group features, including custom stories. Facebook and Instagram both rolled out clone Story options this year, but Snapchat is obviously trying to up the ante in this arena.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms.
The Galaxy S8 and S8+ are the first Samsung flagships to use virtual buttons, which means this is the first time we're seeing Samsung's design style applied to Android's software navigation bar. Even though the on-screen keys look fairly different from what other OEMs have put in place, they're not anything revolutionary. Still, different is usually good since it separates you from the herd, and like Android's slogan says, we should be together, not the same.
Google's Allo is still a work in progress, but the innovations to the chat and messaging app just keep on coming. The latest update rolling out now includes chat backups and a group incognito feature that we're very excited about.
Apple staff will be put through their paces now that the company's "Automated System" for driverless cars is in motion.
The Galaxy S8's Bixby Vision feature isn't working up to its full potential for Verizon customers, according to a recent CNET report.
It turns out that the new Galaxy Samsung S8 Active (codenamed Cruiser) will be headed for AT&T in the US later this year, just like previous Active models. SamMobile revealed that the device would be exclusive to the network with a model number SM-G892A.
The rumor mill surrounding the iPhone 8 is churning this week, and not necessarily in a good way. Yesterday, we learned Apple may be leaving the 3D camera out of the next big iPhone to keep the phone on schedule. Today, rumors allege the 10th-anniversary edition of Apple's smartphone may not ship with Touch ID embedded under its display.
As with any new smartphone (but especially with Apple), the iPhone 8 is generating rumor after rumor. This newest rumor, however, rocks the boat a bit, as BGR reports that the iPhone 8 may release at Apple's standard time in the fall, but the 3D camera will be pushed to the 8s.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
We have some bad news for BlackBerry fans: It looks like the upcoming KeyOne flagship won't be shipped in April after all.
It's been an exciting week for Tesla. First, Elon Musk offered a preview of the nearly complete Model 3, then China tech giant Tencent invested $1.78 billion in the company. Now, Tesla has officially updated its Autopilot software today for Tesla owners with Autopilot 2.0 hardware.
While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new app DOTTYAR, which "provides 3D visualization tools for augmented reality viewers."
If you're part of the Windows 10 Insider Program, build 15048 launched this morning, and included a nice big unannounced surprise. You can now launch the Mixed Reality Portal and enable the simulation to try out mixed reality right from your PC, even if you don't have one of the new Acer dev kits.
When it comes to ad blocking on Android, there's no better app than AdAway. The popular root mod filters out ads at the hosts file level, so no extra processing power is used, and your phone is literally incapable of loading most ads.
Sky Zhou, also know as Matrix Inception on YouTube, is no stranger here on NextReality. We loved his Pokémon concept game for HoloLens, as well as his D3D Keyboard that lets HoloLens users leave notes around the house. He just can't seem to stop creating cool mixed reality apps, and he's already got another one in the works.
It seems to me you can't swing a dead cat near an augmented reality developer without hearing the word Vuforia escape their lips. PTC's software solution has become the go-to for most developers in the mobile AR space, and since they recently added full support for the HoloLens in Unity, I figured it was about time we learn to make something with it.
The Note7 fireworks bonanza was unprecedented in scope. A recent report suggests that Samsung could lose upwards of $20 billion in lost profit due to this fiasco.
Now that we've got all of our software installed, we're going to proceed with the next step in our HoloLens Dev 101 series—starting a fresh project and building it into a Holographic application. Then we will output the application to the HoloLens Emulator so we can see it in action.
Super Mario Bros. is one of the most renowned games in history. It helped resurrect a dying video game industry in the mid-'80s and still remains one of the best-selling video games of all time—one reason why the new NES Classic Edition is so popular and impossible to get these days. Its simple story of a plumber trying to rescue a princess resulted in a video game empire for Nintendo.