We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions.
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
It took a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website.
The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non-coders this fall.
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
Adding Stickers to your Instagram Stories is a great way to spice up your story, giving it another dimension that bare pictures don't have. Those who use Snapchat know that platform features stickers as well, and you can even pin them to your Snaps. Fortunately, Instagram lets you do the same.
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception.
Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, from the original Ringu) emerges from the television.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.
In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR.
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
Wonder Woman has always been a Halloween and cosplay staple. It's a costume that's both dependable and stylish — just like the Amazon who wears it. This year's reprise with Gal Gadot offers a fresh take on the old standby, with more muted colors, a tougher demeanor, and a decided lack of stars or stripes. Tahnee Harrison from CineFix's DIY Costume Squad has come up with a compromise between the old and new costumes. It's got the cut, styling, and details of Gal Gadot's 2017 costume, but the b...
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
