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Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...

News: HoloLens Can Give Tank Crews 360-Degree X-Ray Vision on Missions

As a commercial and potentially consumer product, one might assume it very unlikely to see the Microsoft HoloLens in the military marketplace. And that assumption would be completely wrong. One company from the Ukraine is currently working on using the mixed reality head-mounted computer for 360-degree vision inside armored tanks. If a tank crew could see the entire battlefield there are in, they would likely have a better chance of accomplishing their mission and avoiding damage. Tanks are l...

AirTag Accessories: The Top Cases & Covers for Apple's New AirTag Trackers

After years of speculation and rumors, Apple finally debuted AirTag, its tiny Bluetooth tracking device, during its spring 2021 event on April 20. Unlike with Tile trackers, there's no way to attach an AirTag to an object, but there's an entire market out there for AirTag accessories so that you can put one on your keychain, bike, or any other object that you can't just toss a naked AirTag in or onto.