The emergence of Facebook's collaboration with Ray-Ban to launch Stories smartglasses has finally put an exclamation point on a new category of smartglasses: the pre-augmented reality wearable segment.
Amazon really wants to make itself at home in your home. Like, everywhere in your home, from your doorstep to your kitchen, your kids' rooms, and everywhere in between.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
On May 17, Apple announced that Lossless Audio playback for Apple Music was finally coming to subscribers in June. The long-awaited option will let users stream songs at a much higher quality than ever before. Still, in the fine print, Apple noted that you wouldn't be able to listen to the best sound quality — Hi-Resolution Lossless — on your iPhone without a DAC.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
You can feel it in your bones. You may die if you don't get this phone. There's just one problem — the price. Suddenly, you come across what seems like manna from heaven. That very device, at a deeply discounted rate, can be yours.
While autonomous vehicles are almost assuredly the future of personal transportation, we are likely many years from seeing self-driving cars become as ubiquitous as manually-driven ones, as the auto industry has a myriad of government regulations and other constraints to contend with. Until then, augmented reality is looking like the next big thing in automotive technology.
You've probably already been using iOS 16 on your iPhone for months, but there's a good chance you haven't found or explored everything the new software has to offer. Health-related features are usually the first to be ignored or go unnoticed, but they're essential to know about even if you don't plan on using them right away.
Apple announced the long-rumored iPhone SE with 5G capabilities on Tuesday, March 8, and the preorder and release dates are just around the corner.
Over the past few months, Google has prioritized the development of its video communications products as the demand for social distancing solutions continues to increase in response to the COVID-19 pandemic.
For Android smartphones, the latest craze is high refresh rate displays, and many popular flagships have them. But until now, there has been no way to confirm it is, in fact, running at higher hertz besides a menu option. Android 11 changes this.
One of the main goals of Google Wifi (and Nest Wifi after it) is to make managing your internet connections as simple as possible. A great example of this is how easy it is to prioritize one device and allot it more bandwidth when your network is bogged down with other traffic.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
In a world full of augmented reality camera effects apps, one app is going in a more social direction.
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.
While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020.
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
We have seen Kickstarter-launched wearables before, but this one is particularly unique and may even have you blinking a bit in wonder when you see how it functions.
True home automation doesn't require interaction from the user. But let's be real, no system is going to be 100% autonomous. You'll always need a manual override for situations programming can't account for. So what's the best manual override system? I'll tell you right now, it doesn't involve yelling at Alexa or Google.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.
