After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
While the three new iPhones won't even be announced until Sept. 12 during Apple's fall event, case makers are already primed for the launch of the devices. Some case designs are already live on manufacturer websites, and you can even buy or preorder cases for the iPhone XR, iPhone XS, and iPhone XS Plus to have right now or on launch day.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition.
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
During Tuesday's keynote at the I/O developer conference, Google unveiled new capabilities for its Lens visual search engine and expanded the availability of the platform in smartphone camera apps.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Apple has introduced a special edition iPhone 8 and 8 Plus to bring attention to the ongoing worldwide battle against AIDS. As the second iPhones to carry the (PRODUCT)RED name, these rare iPhones may quickly sell out when preorders open up on Tuesday, April 10, at 5:30 a.m. (PDT), so we'll go over some tips to help you secure a red iPhone before it's gone.
Accused of violating whistleblower and age discrimination laws by its security director, Magic Leap has taken an internal situation to the US District Court to clear its name of the allegations.
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store.
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.
Furniture shopping is about to get a whole lot easier thanks to Apple's AR Kit and Ikea. In an exclusive with Bloomberg Businessweek, Tim Cook, Apple CEO said:
Microbial cells can improve the functionality of clothes in creative and useful ways, including cooling us down during a workout or making clothing glow for better visibility.
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
Google's Pixel smartphone is striking up some heated competition between phone makers HTC, LG, TCL, and Coolpad, as the Pixel 3 gets ready to release in 2018. Yep, you heard that right—not the Pixel, not the Pixel 2, but the Pixel 3—which shows that Google is really committed to the future of its new flagship line.
