News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.
For the majority of phones, Android's volume rocker is wrong. A large vocal part of the Android community wishes the volume buttons' default control was the media volume, not the ringer. Although the Galaxy Note 9 is in the "wrong" camp, Samsung has included multiple ways to change it.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
One downside to iOS 11's awesome built-in QR code scanner in the Camera app is its only been live for a short while. In its short life, there has already been a security vulnerability discovered that was an issue for at least the last 4.5 months, but Apple has finally patched this weakness with its iOS 11.3.1 update.
Mobile gamers who grew up on J.K. Rowling's fantasy epic have yet another reason to rejoice, as Jam City's Harry Potter: Hogwart Mystery is slated to touch down on both iOS and Android on April 25. But if you can't bear the wait, there's a little hack you can do to give the game a try right now.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
Unlike traditional backlit LCD technology, OLED screens don't use any power to display black pixels. Many manufacturers have taken advantage of this by implementing an always-on display, which only lights up a few pixels here and there to show relevant info when your phone is locked. But this leads to extra battery drain, albeit small, and it increases the risk of screen burn-in.
There's no denying the impact ride sharing apps like Uber and Lyft have made on our lives. With fares that undercut traditional yellow cabs, combined with the fact that your ride is just a tap away, these services have become the primary mode of transportation for many folks in urban areas. Thanks to iOS 11, booking an Uber or Lyft has just become a lot more convenient.
Gestures are a big deal on an iPhone X, XS, XS Max, XR, 11, 11 Pro, and 11 Pro Max. Without a Home button on Apple's super-premium smartphones, several actions had to be mapped to gestures instead, which impacts other areas of the system such as the Control Center.
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
Pokémon GO has been making the news since it was released last summer. But throughout the past year, the core gameplay has remained mostly the same. We're learning today that is about to change, as Niantic is gearing up to release a major update for the popular AR game.
Apple CEO Tim Cook's June 5 announcement that the company is developing autonomous software should have some companies rattled. At least, Morgan Stanley thinks Tesla should be.
A Norwegian shipping company says it will launch an unmanned container ship within four years, as the shipping industry begins to apply driverless technology to commercial sea transportation.
Quanergy CEO and founder Louay Eldada is, by any standard of measure, a pioneer in the development of LiDARs for driverless vehicles.
With the US Department of Homeland Security (DHS) banning laptops and tablets on flights originating from 10 international airports, and the United Kingdom taking similar precautions, international travelers are faced with hours of non-productive — or far less entertaining — flight time.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
The Galaxy S8 and S8+ come with a set of AKG-tuned earbuds that would cost you $99 by themselves. Unfortunately, the earbuds alone don't automatically translate to superior sound, and they've been met with lukewarm reception. But as it turns out, there's a fairly hidden menu on Samsung's flagships that'll give you a tailor-made audio experience and help you get the most out of your S8-AKG pairing.
The Note 7 debacle taught Samsung an important lesson on cramming oversized batteries into their handsets, and they've applied it diligently to their Galaxy S8 and S8+. You might even say the company has gone a little too far in trying to achieve a balance between battery size and battery life, as it not only not only sets screen resolutions to 1080p by default and warns users about maxing out display brightness, but it also keeps close tabs on individual apps' battery usage.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
A new study published on April 12 in Medscape gives us an update on the Hantavirus genus of pathogens, which spread viruses via rodents that can cause fatal diseases in humans, such as hantavirus pulmonary syndrome (HPS).
NBA star Andre Iguodala, of the Golden State Warriors, got to try out a Magic Leap demo in Florida and started dishing out some pretty revealing details about the upcoming mixed reality headset to CNET's Brian Tong.
The popular RPG Death Road to Canada has finally arrived for the iPhone and iPad, and its impact is immediate. It's fast becoming a top contender for mobile video game of 2017, and it's very easy to see why. The game blends decision making and good old zombie bashing to create a refreshingly unique experience. Add to that the motley cast of survivors that you can recruit, plus the secrets waiting to be discovered, and this game is sure to suck up countless hours of your time.
Lyft is experimenting with commuter ride sharing by debuting a new "Shuttle" option, which offers pickups and drop-offs along select routes, much like a metro bus would do. The company is trying out the new option in San Francisco and Chicago, but if all goes well, we might all be ordering a pickup soon through Lyft's new Line ride share option.
Microsoft's HoloLens may the coolest new advancements in technology we've seen in quite some time, and anyone (with deep pockets) can buy one right now. But so far it's been an isolated platform where you experience mixed reality alone and others watch you air tap nothing but air. Developers are working to change that, and we're seeing the first examples crop up online already.
A company known as Cyanogen, Inc. has been in the news numerous times over the past year, and almost every time their name is brought up, it's amid reports of an impending doom. The writing is on the wall for the makers of Cyanogen OS, as it appears that there is little that can be done to prevent the company from going belly-up in the near future.
Autodesk offers some of the most popular software for computer-aided design (CAD) projects, which involve all sorts of 3D rendering. Their tools are clearly suited for use with the Microsoft HoloLens, but so far very little supports HoloLens development outside of Unity. Why is that?
One of the disadvantages of the digital world is that you can't pick it up and touch it. While that can feel like less of a problem in virtual reality, where you're already holding controllers, mixed reality environments—like the one you'd experience in Microsoft's HoloLens—suffer from a lack of physical connection with the digital objects that appear in your real world. Dexmo aims to solve that problem with a relatively intimidating new controller that encompasses your hands.
We don't know exactly what form 5G cellular technology will take, but it intends to bring faster Wi-Fi-like performance to mobile devices. While that'll provide major advantages to lots of connected technology, PC Magazine notes that it could be what augmented and mixed reality needs to become widely adopted.
Gender standards are entirely pervasive. We raise our sons to be masculine and our daughters to be feminine, which perpetuates the gender role formula when they grow up to be parents and raise their own children. Part of this whole equation is that boys are supposed to remain stoic and project an air of strength, and girls are expected to be amiable while being held to unrealistic standards of outward beauty.
Getting cool new features before everyone else is just plain fun. To be on the bleeding edge can require a lot of effort at times, since the fastest way to get an update is to find it as soon as it leaks, then get to work on sideloading the new version. Luckily, there's an easier way to get the latest features on your favorite apps, with WhatsApp being no exception.
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