The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind.
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company's history.
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
On May 17, Apple announced that Lossless Audio playback for Apple Music was finally coming to subscribers in June. The long-awaited option will let users stream songs at a much higher quality than ever before. Still, in the fine print, Apple noted that you wouldn't be able to listen to the best sound quality — Hi-Resolution Lossless — on your iPhone without a DAC.
Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he's stepping down from his position as vice president of VR at Facebook.
Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.
As the COVID-19 pandemic persists, so, too, does the demand for video conferencing platforms like Zoom, Microsoft Teams, and Google Meet.
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its potential scale that truly has the tech market enthralled.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
Apple just released iOS 14.4.1 for iPhone today, Monday, Mar. 8. The event marks 41 days since Apple released a public update for iPhones, with iOS 14.4 back on Jan. 26.
Based on recent reports, we've got a pretty clear picture of what to expect from Apple's rumored augmented reality headset expected to arrive next year, but the outlook is more opaque concerning its consumer-grade AR smartglasses.
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape.
High-end augmented reality devices like the HoloLens and the Magic Leap 1, as well as the Ultraleap motion tracking modules, have demonstrated robust hand-tracking capabilities. However, many AR wearables (including Magic Leap) still rely on handheld controllers for interactions in AR space.
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
The latest whispers about Apple's plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain.
Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers.
We're still awaiting the arrival of consumer-grade AR smartglasses from the likes of Apple and Facebook. But that doesn't mean there aren't AR products out there to try this holiday season.
The latest generation of Spectacles aren't AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality.
Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality.
The holiday season is here! Whether you're gift shopping for the iPhone owners in your life or just trying to save some money on your own purchases, Black Friday can deal out the discounts. This year, you'll find great prices on iPhone accessories of all kinds — all Thanksgiving week long — whether you're buying gear for an iPhone 12, X, or 7, there's something here for everyone.
Instagram isn't as link-friendly as other social media platforms like Twitter and Facebook. Still, when you do find and open a link, whether it's for a petition or a product, you may want to find it again later. That's why Instagram keeps track of every link you've ever opened. That way, if you ever need to revisit a webpage, you don't have to find the original post or account from last time.
There's a variety of brilliant colors in the iPhone 12 lineup, including the elegant Gold and show-stealing Pacific Blue finishes on the Pro models. It's difficult enough to choose an iPhone color as a customer, but deciding on accessories can make things even worse. Which color case looks best with what iPhone color? What about a MagSafe wallet attachment? Well, Apple has a tool to help you figure that all out.
Your phone tracks your every move to some extent, and I'm not just talking about Google services. Smartphone manufacturers use telemetry services that run in the background to track how you use the device, mostly for ads or to improve their future products. You don't usually have a say in the matter, but if you have a rooted OnePlus, there's a way you can take control over it.
Since launching Google Lens as a a Pixel-exclusive feature in 2017, Google has not only expanded the availability of the tool to Android and iOS, but also built upon its functionality. Now, in addition to translator, tip calculator, personal shopper, and tour guide, Google has added math tutor to the job description for Google Lens.
While Apple and Samsung have started integrating depth sensors into the iPad Pro and Galaxy smartphones, more advanced AR experiences are arriving for standard smartphone cameras on Android devices.
Getting files from an Android device to a Mac or iOS device is not always easy or convenient, and the same goes for transferring content from a Mac or iOS device to an Android device. But we're here to tell you there is a better way than using USB cables, email, and cloud storage, and it gives you the look and feel of AirDrop.
It's not so difficult to stay at home during the coronavirus lockdown when there's so much free entertainment to take advantage of. That seems to be the M.O. for many studios and streaming services, as they've made so many shows and movies available to the public for free. That said, they aren't running charities here. These deals won't last forever, so make sure to jump on board before it's too late.
