Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.
Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing.
You've probably heard of RCS messaging. The new standard has been promoted by Google as their answer to iMessage and is the backbone behind the new "Chat" features in Android Messages. With RCS, Android phones will now enjoy enhanced messaging like iPhone users have had for years — but is it really the same?
If you're looking to keep your conversations private, look no further than Telegram. Its cloud-based chats are secure and its optional end-to-end encrypted chats even more so, but you can't really prevent someone in the conversation from sharing your messages. However, you can lessen that chance by taking back your messages, deleting them for both you and the other end of the discussion.
Giving up your Wi-Fi password can be giving up more control than you think. Because of the way Chromecast and other IoT devices communicate, anyone on the same Wi-Fi network as your device can often make it do whatever they want. With a script called "Cast All the Things," we can hijack a Chromecast to play nearly any kind of media with a single command in terminal.
Back in 2015, Amazon Prime Video was the first subscription-based streaming service to introduce the ability to download movies and TV shows for offline viewing on mobile devices. For travelers and users with limited data plans that like to watch films and episodes on the go, this was a godsend. Amazon has updated its apps many times since then, but the process remains relatively the same.
After getting confirmation from Tim Sweeney, CEO of Epic Games, we now know Fortnite Battle Royale will not be available on the Play Store when it's finally released for Android. Instead, users will have to download the APK directly from Epic Games' website — and quite frankly, this is a bad idea.
One feature in iOS you're likely underutilizing is 3D Touch, a highly useful, unique tool for iPhones ever since it first appeared on the iPhone 6S. Apple's pressure-sensitive interactivity gives iOS an extra layer of functionality, which can be clearly seen across the entirety of your device. From the lock screen to the home screen to the apps in between, there are plenty of ways to use 3D Touch.
Black Friday is fast approaching, and just like every other day-after-Thanksgiving, there will be too many tech deals you won't want to pass up. If you've been saving up all year just for this sometimes-chaotic shopping holiday, we'll help you figure out the best tech sales to take advantage of and when, whether it's Black Thursday, Black Friday, or Black Friday weekend.
It looks like Chris Urmson has spent the six months since he left Google's Self Driving Car Project trying to build a get-rich-quick self-driving unicorn, along with Sterling Anderson, formerly with Tesla Motors. At least that is one of several scandalous accusations in a Tesla lawsuit aimed at the pair, and their secretive startup Aurora Innovation, LLC.
Every year, tech companies use April 1st as a means to prove that they have a sense of humor. Sometimes their jokes are good for a chuckle, other times the gags backfire disastrously. For the most part, however, we'd be better off without the bulk of these annual antics.
With T-Day on the horizon and approaching rapidly, you are probably in one of two camps. The one that is eagerly awaiting the holiday feast with barely-contained drool. Or the one that involves breathing heavily into a paper bag while worrying about your lack of oven and stovetop real estate, while also bemoaning the lack of multiples of you to get all the prep work done.
As we move toward the end of the year, the wheels of the augmented reality space continue to shift in major ways.
Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space.
Throughout Thursday's virtual Snap Partner Summit, Snapchat's parent company made a profound statement: If you use Snapchat, you're a creator.
Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming.
Smartphone technology has become as ubiquitous as automobiles. In Austin, Texas, a city that is widely known as the "Live Music Capital of the World," smartphones have been embraced by the music community not just as a way to document and promote, but to create music.
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
Russian cyber disinformation campaigns have many missions, but one of particular interest is using technology to monitor, influence, and disrupt online communications surrounding culturally sensitive topics or protests. The ability to watch these events, and even filter positive or negative tweets to amplify, gives rise to the ability to execute a number of disinformation campaigns.
Defcon is the largest hacker conference with something for everyone, whether it be the talks, parties, villages, or any of the hundreds of events. In this guide, we'll take a holistic view at everything that goes into attending the con for the first time, from securing your electronics and making the most of your time to the logistics of getting there and finding the right place to stay.
There's no denying that there are some seriously useful new features in iOS 11 for iPhone. But there's also no denying that Apple got a few things wrong with the latest iOS update, as well as left a few important features out.
To some, SCRABBLE is just a board game to play during family game night or during a casual get-together. Others think of SCRABBLE as a mere hobby. But with any activity, there will always be fanatics—the ones who would rather sell their soul than stop—the ones with a constant yearning for self-improvement—the merciless.
Apple offers many ways to customize the Home Screen on your iPhone, from adding widgets and scheduling rotating wallpapers to hiding apps and entire pages. But some of the best ways to customize your Home Screen are options Apple won't even tell you about, either because they haven't become official features yet or because Apple is OK with the workarounds.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
Outside of plastic surgery disasters or costumes, augmented reality is the closest we can get to morphing our likenesses into those of animals.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
