As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.
Just yesterday, Google announced that it is banning all apps that contain any form of lock screen ads. Today, they posted a list of the Best Apps of 2017 for the Play Store. Given the new policy of cracking down on apps with advertisements on the lock screen, you wouldn't expect to see one of those in the list of top apps. Unfortunately, that's exactly what happened — Google is promoting obvious adware in their list of best apps.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
The iPhone X is sure to be a hot seller this holiday season. You probably know someone with the $1,000 iPhone on their wishlist, and with a price tag that high, Black Friday is probably the best chance of them getting one. But there's only one store we've found so far that's even offering a real holiday deal for the iPhone X.
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
These past few days have brought more bad news for our national parks. Interior Secretary Ryan Zinke confirmed that there will definitely be big cuts to national park budgets. This comes after Donald Trump's budget request revealed a call for $300 million cuts to national parks.
The Stories feature on Instagram has a pretty great editing program, and it's one that I think is extremely undervalued. Instagram Stories goes beyond just its Snapchat-like features, but also allows you to create more creative and original content to post on your actual profile page.
Can't wait till Apple's ARKit is released? Me neither. Luckily, a fun new app launched today that is close to what the ARKit promises to deliver in a few months.
Facebook is hiring video game teams and other eSports organizations to create live and on-demand videos for its newsfeed. The company aims to take on others such as Twitch and YouTube, where most of the eSports' content is typically housed.
Here's another workday distraction for all you social media lovers out there: Pasted, launching out of beta today on iOS, is a simple collage and photo editing app mixing iconic '90s imagery with a love of the The Shins.
Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future.
When I watched the first Cincinnati Bengals edition of the HBO series Hard Knocks back in 2009, among wide receiver Chad Johnson's bravado and attention-grabbing antics was a segment on backup quarterback Jordan Palmer and his newly-developed app, which was still in its infancy. Six years later, I've revisited his creation and have to admit—it's pretty damn useful.
Welcome back my precious hackerians. Today i would like to promote an OS which i have been using for the past couple months. I'm not talking about Backtrack 5 or Kali Linux. Something even more promising:
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
Apple just released the sixth beta release for iOS 12.2 today, Monday, March 18. Just as expected, the update to the developer version dropped just past 1 p.m. EDT (10 a.m. PDT), and comes with new changes and features from iOS 12.2 beta 5 and beyond, including a new warranty status in the "About" page in Settings.
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house that's not actually there?
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The latest video game developer to hit the scene is a hotel chain, and they're offering big prizes for high-scorers.
Some types of bacterial infections are notoriously tough to treat — and it's not all due to antibiotic resistance. The bacteria themselves are rugged and hard to penetrate with drugs.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
Whoop, there it is. McDonald's makes its food even faster by partnering with UberEats to bring orders to your doorstep in over 1,000 locations around the country.
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
In honor of Earth Day tomorrow (woo!), visual artist Justin Brice Guariglia has released a new augmented reality app that lets you experience climate change from wherever you're standing.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
Usually, the mucus lining of the female genital tract presents a barrier that helps prevent infections. But, somehow, the bacteria that causes gonorrhea gets around and through that barrier to invade the female genital tract.
