The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
I don't know about you, but I go to Pandora to listen to music. So when the music stops and an audio message from an artist starts updating me on their tour dates or some new product, I get pretty annoyed. The good thing is you can turn these off.
In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible.
When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
The creative possibilities are part of what makes Apple's ARKit so exciting. We've seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio "Orb" has created an app to let you create scenes with 3D objects of your choosing.
In the world we live in now — a world of complete data overload — new ways to sort through that data moves well past "nice-to-have" and firmly into the needs category. Mind mapping has been one tool that allowed someone to break down large problems into like components and help visualize the problems in different ways. Now thanks to Data Experts gmbh's Windows Store release Holo-Mind, we can do that in 3D on the HoloLens.
To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day.
Despicable Me 3 is coming to theaters this summer, and it seems that Minions are everywhere. Literally. You can't even escape them on social media because they've taken over Snapchat with the release of three augmented reality lenses. That's right, this new AR feature means that there could be Minions in your flower crown.
Baidu signed a cooperation agreement on June 7, the first day of the CES Asia conference, with multiple companies in the autonomous vehicles industry. The companies listed in the press release include Desay SV, United Automotive Electronics, and Hangsheng Electronics, as well as possibly additional auto manufacturers. Baidu plans to "jointly develop" upcoming intelligent driving production plans.
The latest trend in smartphone design is all about the display. Manufacturers want larger screens with smaller bezels. The rumors are heating up about Google's next big release, the Pixel 2, and with that, we may have a clue that shows us Google is hopping on the display train.
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
The force is strong with this project. Colin Furze is a British YouTuber who is a self-proclaimed "garage inventor and video maker." In a recent collaboration with eBay, Furze created the "ultimate Star Wars project," an 18-feet-tall playhouse version of the AT-ACT from Rogue One: A Star Wars Story.
If you're a developer looking to get some exposure for your high-quality app, or if you're a user hunting for new apps and would like a chance to win a paid app at no cost, then Jack Underwood's new Promo Codes app may get you there, which you can install for free from the Google Play Store.
If you like free stuff and own a Samsung Galaxy device, then you're entitled to two free popular movies in the Google Play Store—but you better hurry fast, because there's only a certain number of free downloads available.
The most anticipated of the Android Wear devices—the Mote 360—was not only officially unveiled, it's also available to buy right now, for the low price of $249.99.
If you're a Febreze fanatic, you're well aware that the "odor eliminator" can be pretty pricey, and that's reason enough to stop buying it.
A new coat of paint is an easy, cheap way to make your home look instantly better, but dealing with paint fumes for days afterward isn't so fun, especially if you have kids or pets.
