One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences.
For the second time in a row, Apple pushed out a new iOS 12 developer beta on a Monday, and for the first time this round, they've done it only one week after the last one. While the August 6 release of iOS 12 developer beta 6 doesn't contain a wealth of updates, there are still a few things you'll want to know about.
Thanks to its free-to-play strategy, many items in Fortnite Battle Royale require V-Bucks, the in-game currency. You can purchase V-Bucks with real-world money, but many would rather earn V-Bucks instead of getting nickeled and dimed by micro-transactions. While limited, there are a few ways to earn free V-Bucks in the game.
Despite their sometimes fluffy reputations and occasionally ethically compromised viewpoints, tech evangelists are important, don't let anyone tell you otherwise. The right passionate voice behind the right technology platform or piece of hardware can sometimes spell the difference between fostering a community of potential users and watching a product die on the vine.
The bacteria in our gut — a community called the gut microbiome — have been in the spotlight a lot lately. What we're learning about how our intestinal bacteria adapt and grow with our bodies could help athletes perform better, according to researchers starting a company focused on creating probiotics that mimic athletes' microbiomes.
If you have a taste for sweets, you have at least one thing in common with mosquitoes. While too much sugar is unhealthy for humans, a new product makes sweets deadly to mosquitoes.
If you've taken the time to edit a video on your iPhone or Android phone, you probably have a purpose for it. Maybe you want to share it to YouTube in hopes of making the next viral sensation. Maybe you just want to save the video to your phone to show off to friends and family when you can.
Microbial cells can improve the functionality of clothes in creative and useful ways, including cooling us down during a workout or making clothing glow for better visibility.
Think of the coolest, most unique way to create art that you can. Got it? Now think about creating that art out of living things.
Before you bite into that beautiful tomato in your garden, the tomato fruitworm, or the Colorado potato beetle, might have beat you to it.
Exposed to hormones, pharmaceuticals, and other chemicals, the beautiful wild fish in Canada's Grand River have taken on some pretty odd characteristics—they're turning into females. A long-term study suggests using bacteria to manage polluted water could turn the tide for feminized fish.
We all know that it's important to drink water regularly throughout the day. After all, it has so many benefits, including flushing toxins out of the body and maintaining kidney health and good bowel movements. Turns out that's only part of the story. While being properly hydrated is key to maintaining overall health, it's also a big component of maintaining and even increasing cognitive ability. Plus, drinking enough water regularly can help you lose weight, if you know when to drink it and ...
Many of my aspiring hackers have written to me asking the same thing. "What skills do I need to be a good hacker?"
It's a controversial headline, I know, but bear with me and I'll explain in due course. Disclaimer: I was once a child, and I played lots of video games. I didn't look anything like this child.
Welcome to Minecraft World! Check out our tutorials, post to the Inspiration board, and come play on our free server! HELLO, FELLOW MINECRAFTERS. Pmaguire here, bringing you my favorite idea for a competition so far! I hope that you will come to love it as much as I do! Well, starting off, as the title states, this week's Redstone Competition will be PvP Arenas! Except, not just ones where you physically fight. You have to have traps, things that make it hard to fight, and various ideas using...
Okay, so you've decided to take the plunge, and participate in our Love. Earn program with a how-to article. But, for whatever reason, your article keeps getting rejected by WonderHowTo, and you're wondering, well, where's the love?
Finding a venue, planning a music tour, promoting a concert and working with other musicians are a couple aspects of touring that are discussed in this free video series that will ensure that your band is ready to hit the road before the tour begins.
In this series of videos you'll learn exactly what you'll need to start your own karaoke business, from choosing the right karaoke equipment to how to market and advertise your show. Expert Richard Buccola starts with a little background on the origins of Karaoke, and continues by showing all the equipment you'll need to start putting on a karaoke show, including mixing boards, microphones, monitors, speakers, hardware, and software. Rich also offers advice on promoting your karaoke show thro...
Facebook Reality Labs chief Andrew "Boz" Bosworth does a lot of hinting and teasing of what's coming next at Oculus, often with only a vague timeline on the horizon.
Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.
Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing.
You've probably heard of RCS messaging. The new standard has been promoted by Google as their answer to iMessage and is the backbone behind the new "Chat" features in Android Messages. With RCS, Android phones will now enjoy enhanced messaging like iPhone users have had for years — but is it really the same?
If you're looking to keep your conversations private, look no further than Telegram. Its cloud-based chats are secure and its optional end-to-end encrypted chats even more so, but you can't really prevent someone in the conversation from sharing your messages. However, you can lessen that chance by taking back your messages, deleting them for both you and the other end of the discussion.
Giving up your Wi-Fi password can be giving up more control than you think. Because of the way Chromecast and other IoT devices communicate, anyone on the same Wi-Fi network as your device can often make it do whatever they want. With a script called "Cast All the Things," we can hijack a Chromecast to play nearly any kind of media with a single command in terminal.
Back in 2015, Amazon Prime Video was the first subscription-based streaming service to introduce the ability to download movies and TV shows for offline viewing on mobile devices. For travelers and users with limited data plans that like to watch films and episodes on the go, this was a godsend. Amazon has updated its apps many times since then, but the process remains relatively the same.
The transcribing app can be an invaluable tool, especially if you're a student or are in a profession that relies on audio journals or interviews. These apps can convert important recordings like lectures and meetings into text for you to carefully read through to better comprehend.
After getting confirmation from Tim Sweeney, CEO of Epic Games, we now know Fortnite Battle Royale will not be available on the Play Store when it's finally released for Android. Instead, users will have to download the APK directly from Epic Games' website — and quite frankly, this is a bad idea.
Black Friday is fast approaching, and just like every other day-after-Thanksgiving, there will be too many tech deals you won't want to pass up. If you've been saving up all year just for this sometimes-chaotic shopping holiday, we'll help you figure out the best tech sales to take advantage of and when, whether it's Black Thursday, Black Friday, or Black Friday weekend.