Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Has this ever happened to you: You're singing a song in your head and want to look it up on Apple Music but you just can't think of its name or even who recorded it? In iOS 12, if you can sing it, you can search for it, as the update lets you find songs in Apple Music by lyrics alone. It's like Shazam, only instead of identifying music by sound, it uses the lyrics in your head.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house that's not actually there?
The first wave of iPhone X preorders, the ones with a delivery date of Nov. 3, sold out in ten minutes. You can still preorder one and skip the lines next week at Apple Stores across the country, but if you want that bezel-less beauty in your hands ASAP, brick and mortar might be the way to go.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The latest video game developer to hit the scene is a hotel chain, and they're offering big prizes for high-scorers.
Some types of bacterial infections are notoriously tough to treat — and it's not all due to antibiotic resistance. The bacteria themselves are rugged and hard to penetrate with drugs.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
It looks like all the unregulated fun and games we were having promoting products on Instagram is about to get, well ... regulated. According to a new report by Mediakix, 93% of celebrities on Instagram are not in compliance with the Federal Trade Commission when it comes to posting paid content.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news themselves like Steve Jobs used to. That brings us to today's news. It appears the tech giant has hired an augmented reality specialist from NASA to join their AR team.
In honor of Earth Day tomorrow (woo!), visual artist Justin Brice Guariglia has released a new augmented reality app that lets you experience climate change from wherever you're standing.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
Usually, the mucus lining of the female genital tract presents a barrier that helps prevent infections. But, somehow, the bacteria that causes gonorrhea gets around and through that barrier to invade the female genital tract.
Download a popular, legit app from the Google Play Store. Decompile it. Add malicious code. Repackage the app. Distribute the now trojan-ized app through third-party Android app sites. This is how advertising malware Ewind, what Palo Alto Networks calls "adware in applications' clothing," infects Android users.
NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.
Google and eight top Android partners have just signed the Android Networked Cross-License, nicknamed PAX. On the surface, this looks to be a peace treaty of sorts that could end several patent wars.
There are so many great apps in the Google Play Store that it's become the number one app marketplace in the world.
We're so used to seeing things in particular ways that anything different just doesn't make sense to our brains. Culturally, we like to read things from left to right, and from top to bottom. Change that and our brains struggle to adjust.
What's up guys? Welcome to a sort of general walkthrough on how one might approach a reversing and analysis on a crypted malware. This is by no means a universal technique so don't assume that this will occur in every scenario, it's more of a demonstration than anything really.
Here I will show you how to properly dig information on the web that has already been published, you just dont know it.
A crick is a sudden, spasmodic pain and stiffness in the neck caused by tight muscles that can absolutely ruin your entire day. It can last for more than one day and can be triggered by the smallest movement of the neck, such as a simple pandiculation, aka a yawn-stretch. Although you can't always prevent them, there are many natural ways to lessen a painful stiff feeling in the neck.
Hearthstone is a collectible card game by world-class developer Blizzard Entertainment. It has taken an entire generation of casual and professional gamers alike by storm. So many people play it, chances are you've already sunk some money into it. So, if you're going to pay a little anyway, you may as well get a discount.
I hate flying for two reasons. Firstly, I'm afraid of heights and turbulence is absolutely hellish. Secondly, I hate overspending on airfare. Flying can be unnecessarily expensive, especially if you don't plan ahead or must deal with inclement weather. Nevertheless, the travel season is almost here and we're always looking for the cheapest, most convenient flight. But what service actually provides you with exactly that?
Last week's tech roundup featured iPhone 6 clones, an all-in-one sleep tracker, Xbox One updates, and other cool gadgets. This week, there's a lot more to show off, and a bunch of stuff that I need to get my hands on! Everything from app updates to putting stickers on your favorite items, I can't help but squeal at how much the "future" is right now.
Fresh off the heels of their latest agreement, Google and Samsung may soon be further aligned in their mobile technology outlook. The two tech giants signed a cross-licensing patent agreement, but that doesn't mean that Samsung was just going to start putting out stock Android devices. Quite the opposite really, as we saw from leaks of its new Magazine UX. The new user interface was shown during Samsung's presentation of it's latest Galaxy tablet at this years CES, and as reported to Re/code,...
We've all been there. Our phone rings, but we're at a concert or dinner and don't want to spend time sending a text explaining our whereabouts. While ignoring a call is easy, it isn't always the most polite thing to do.
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
