One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
As my fellow cheapskates know, Groupon is an oasis. From discounted vacations to reduced-price massages, it has — nearly — anything and everything. It's great for discounts on dining and travel, but I've never thought of it as a place to shop for smartphones ... until now.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Ok, I have to admit, I drop my phone around 2–4 times a week. I'm horrible at protecting it and I've gone through my fair share of cracked phones. Most of the time, once the phone is cracked it's just easier to get an entirely new phone, rather than have to fight your phone provider for a fix.
This year's Nexus devices are already two of the best bang-for-your-buck smartphones on the market, but with a new sale price from several retailers across the net, they might just be an unbeatable deal.
Just last month, Microsoft announced plans to take away a huge chunk of storage from the free tier of their OneDrive cloud service, and users are understandably quite upset. At the same time, they reneged on an offer to give Office365 users unlimited OneDrive storage, and instead, will only be offering 1 TB of storage.
Ask around anywhere that Android users gather online, and you'll find that SwiftKey is almost unilaterally the most highly-recommended keyboard for our favorite mobile operating system. It's no surprise either—SwiftKey's combination of insanely accurate word predictions and rapid-fire gesture typing comprise a hard combination to beat.
Update: April 24, 2014 Looks the the one day availability was a precursor to a wider launch, as now anyone can buy a pair of the Glass Explorer Edition without needing an invite. Check out Google's Glass Shop for some easy ordering, still with the $1500 price tag.
Silence spreads over these mountains like nothing I've ever felt. If I didn't have Moby blasting in my earphones, there'd probably be no other sounds around. Well, except for someone, Phil probably, murmuring in a nearby tent just low enough to make his words indiscernible.
Apple just announced its new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max models. This year, the 15 and 15 Plus models have a lot in common with the 15 Pro and 15 Pro Max, but there are still some pretty incredible features that the Pro lineup sports that the regular lineup doesn't.
I go back and forth between two home screen apps: Nova Launcher and Action Launcher. While I prefer the aesthetics of Nova, I like Action's Quickpage feature since it puts some of my favorite apps just a swipe away. But now, I've found a way to replicate this feature on Nova (or any other launcher), and it works even better.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
Project Fi, Google's MVNO, is running a new promotion on the latest and greatest from LG. From July 16 until the 29th, whenever you order and activate the LG G7 ThinQ or LG V35 ThinQ, you will receive a $300 service credit. When you do the numbers, that equals a minimum of three free months of service.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
We already showed you the dark side of augmented reality in the form of a virtual girlfriend from Japan, but now the same country has given us something a lot less creepy that could be the future of virtual pop stars everywhere.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
YouTube's mobile live streaming feature is great for connecting with your audience in a more personal way than traditional videos provide. Audiences can view and respond to content in real time, and creators can do the same. While unfortunately not available to everyone — you need at least 100 subscribers — live streaming is possible, even with your smartphone.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
The widget system on iOS leaves a lot to be desired when compared to Android's offering, but that's not really Apple's fault. The system is there, we just need some good widgets to really get the most out of it, so it's up to developers to create some awesome apps that work with the home screen and lock screen widget panels on iPhone, iPad, and iPod touch.
Live wallpapers have dipped in popularity lately, with many users favoring a single, static image as their home screen background. But this is generally due to still photos offering a more sophisticated look, while traditional live wallpapers can sometimes seem a little less avant-garde.
Whether you're anxious to tune into this Sunday's Super Bowl 50 to see Cam Newton and the Carolina Panthers take on Peyton Manning and the Denver Broncos, or to see if you win some money on your silly prop bet, or just want to tune in for the commercials, there are a handful of ways to catch the Big Game without an antenna or cable/satellite subscription. When & Where
Happy hour is a great way to wind down after a long day at work or school, to relax with friends and enjoy a well-deserved drink. While the experience of this on-the-cheap imbibing promotion is great, the hours usually aren't.
Due to its constant delays and lack of public invites, the OnePlus One is the equivalent of a unicorn in the Android community. I was lucky enough to win an invite in the OnePlus Storm of Invites promotion and have loved every minute with my new Nexus Killer since receiving it.
The Academy Awards, commonly referred to as The Oscars, are airing this weekend. If you're a movie buff or just want to watch the dimes walking on the red carpet, The Oscars is not to be missed.
If it's always been your dream to work for a large company as an app developer, there's never been a better time to consider the field than right now — especially with companies like Apple staffing up in this department. It feels like everywhere you turn, companies are starting to move in this forward-thinking direction.
Do you want to know some quick tricks for improving tech processes at your company? How about equipping yourself with skills that will land you a new job or promotion this year? Becoming a cloud computing expert will make it happen, and right now, The 2021 Cloud Computing Architect Certification Bundle is on sale for just $29.99. That's an amazing 98% off the regular price of $1,800.
Want to land an exciting new job, get that promotion, or simply become more productive in 2021? Project and quality management are invaluable, transferable skills that will improve your efficiency in almost any industry. Right now, "The Premium 2021 Project & Quality Management Certification Bundle" is on sale with an amazing 98% off the regular price of $4,400, for just $45.99.
Want to take your productivity to the next level in the new year? Whatever industry you're in, The Complete Google Master Class Bundle will teach you the tips and tricks to become more efficient and highly skilled in its most popular apps. Right now, the entire bundle is on sale for just $39.99 — that's an amazing 97% discount off the regular price of $1,990.
