It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
QR codes have become a staple in our everyday lives. Companies use them for everything from marketing promotions to movie tickets thanks to security they provided for these types of transactions. But for years, Android users had to download an app to scan these codes. Well, not anymore.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
How can something get more free than free? Well, in the case of Twitter, Virgin Mobile found a way with its newest promotion. If you have a 4G plan with Virgin Mobile, you can now access Twitter from your smartphone without it counting towards your monthly data allowance.
These past few days have brought more bad news for our national parks. Interior Secretary Ryan Zinke confirmed that there will definitely be big cuts to national park budgets. This comes after Donald Trump's budget request revealed a call for $300 million cuts to national parks.
It seems like every cloud service out there is offering tons of upgrade options and free promotions to give people as much space as they need to store their files online. I personally have over 100GB of Google Drive space which is shared between multiple computers, phones, and tablets, so keeping track of everything can be a huge pain in the ass.
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.
The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
For a while, Gmail only had one swipe gesture, and it could only perform one of two actions: Archive or Delete. Not that it wasn't useful — you could eliminate most spam emails in a matter of seconds by swiping left or right on any email in your inbox. But now, Google has finally added more custom actions to its swipe gestures.
For many of us, getting to inbox zero is the highlight of our day. But if you used your email address to sign up for various sites and services, your inbox is probably cluttered with all sorts of spam, news letters, and unimportant emails. Thankfully, Gmail has a feature that can solve this by using machine learning.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
This Fourth of July, stock up on hot dogs, ice cream, and smartphones. Yep, this Independence Day is a surprisingly good time to get your hands on the iPhone SE. If you're interested, head to your nearest Best Buy to check out this major deal. (Or wait for the iPhone 8 to come out ...whenever that will be.)
I was a slap-happy T-Mobile customer before, but now, after hearing that the company sent out a box of rolling papers to certain media sites with memes bad mouthing #VerHIGHzon ... I love you even more, John Legere!
There are going to be tons of great Black Friday deals on electronics in stores like Best Buy, Target, Walmart, etc. But if you can't endure another holiday of standing in lines and running over people to get what you want, shopping on Amazon from the comfort of your own home is the way to go.
Happy hour is a great way to wind down after a long day at work or school, to relax with friends and enjoy a well-deserved drink. While the experience of this on-the-cheap imbibing promotion is great, the hours usually aren't.
With shows like "The Mandalorian" and movies like "Frozen 2," Disney+ has quickly become a must-have streaming service. However, with Netflix, Amazon Prime Video, and Hulu, adding another subscription-based service can become expensive — but there are ways to trim down the cost.
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Owning digital movies has many advantages over physical discs, such as easy access and a variety of online stores you can turn to for good deals. There's Prime Video, iTunes, Vudu, and the list goes on. However, this leads to fragmented video libraries, unlike DVDs and Blu-rays which can be stored together. Surprisingly, YouTube is one app that can help consolidate your collection online.
It's the holidays. That means new smartphones, and new smartphones mean new cases. Whether it's the Galaxy S8, the iPhone X, or the Note 8, your new phone deserves to be protected. Of course, good cases can get pricey fast. That's what Black Friday is for, of course.
Prior to this year's WWDC, there were lots of rumors that Apple might finally be making a version of iMessage for Android. While that never came to fruition, a few big updates to a very useful app have now ensured that we can seamlessly send and receive Android texts in Apple Messages on our Macs.
Here's a routine that I'm sure all of us smartphone users go through at least several times a day. You notice your Samsung Galaxy S4's notification LED blinking, grab your phone to see what it is, and enter your PIN. Only instead of anything important, you find that it's just some online store enticing you with sales promotions, or some other email that you could have easily done without.
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
A new iPhone is only as good as its accessories. Whether it's a case, screen protector, or charger, your iPhone's ecosystem depends on accessories to keep it powered, protected, and personal. Prices on all of these extras are going to be at an all-time low this Black Friday weekend, so we've rounded up the best deals around to help you get the essentials you want and prices you can afford.
The spice selection at Trader Joe's is both inexpensive and truly top-notch. According to their site, they deal with some of the highest-quality spice manufacturers in the world and, in working with them directly, they eliminate hidden costs spent on promotions, brand-building, and advertising. This allows the customer to experiment with new flavors and build up their spice rack—without the usual limiting factor of high cost. If you don't have access to a Trader's in your culinary neck of the...
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
Using different sounds on your iPhone for different notifications can help you determine — just by listening — alerts you may want to look at immediately versus untimely alerts or even ones you typically ignore. But Apple has never given us complete control over notification sound customization on iOS, though the latest iOS update is a step in the right direction.
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
Apple Card is the iPhone OEM's big leap into the credit card market. Its low barrier to entry and ease of use make it an appealing option, especially for those who often pay for goods with Apple Pay. To get the best rewards possible, make sure you use the Apple Card at stores where you can get 3% cash back.
