Market Reality: Samsung & Microsoft Dip into the Mobile AR Galaxy, with (Respectively) New Hardware & AR Apps
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
In a previous tutorial, we were able to measure horizontal surfaces such as the ground, tables, etc., all using ARKit. With ARKit 1.5, we're now able to measure vertical surfaces like walls!
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Apple's testing a new app for iOS 12 called Shortcuts, and it has a lot of overlap with their existing Workflow app. So much overlap, in fact, that Workflow won't be sticking around for much longer.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
An incorrectly scaled object in your HoloLens app can make or break your project, so it's important to get scaling in Unity down, such as working with uniform and non-uniform factors, before moving onto to other aspects of your app.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
HTC is heading in a strange direction lately. Instead of releasing just one flagship in the spring season, they released two top-tier phones, with one having last year's specs and both having last year's design. They were also supposed to manufacture both the Pixel 2 and 2 XL, but Google was unimpressed by the HTC-made Pixel 2 XL and looked to LG for the bigger device. Now it seems, HTC isn't finished yet.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
One of the best features VSCO has to offer is its presets, also known as filters — they reduce the labor it takes to make your images look better by applying unique preset edits to each. Presets can make your photo look like it came from a professional studio or a black and white camera from the '70s. Sounds great, right? So, how do you get started?
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.
A disease called "citrus greening" has devastated and permanently altered citrus production in the United States, but a vaccine that could protect orange trees may be part of a winning strategy to beat the bacteria that is killing the trees.
To keep fungal pathogens at bay in their crowded homes, wood ants mix potions to create powerful protection for their nest and their young.
Welcome back, my budding hackers! One of the most basic skills the forensic investigator must master is the acquisition of data in a forensically sound manner. If data is not captured in a forensically sound manner, it may not be admissible in court. In my Kali Forensics series, I showed you how to acquire a forensically sound, bit-by-bit image of a storage device such as a hard drive or flash drive, but now let's dive into live memory.
The Spanish and Portuguese introduced many things (some desirable, some not, depending on your POV) to Mexico in the sixteenth century: Christianity, language, and lots of flora and fauna.
This year's I/O was all about bringing Android into the future and onto new devices. On top of announcing the upcoming "L" release of its mobile OS, Google showcased Android Wear, Android Auto, and Android TV.
Welcome back, my greenhorn hackers! Sometimes, we don't have a specific target in mind, but rather we are simply looking for vulnerable and easy-to-hack targets anywhere on the planet. Wouldn't be great if we had a search engine like Google that could help us find these targets? Well, we do, and it's called Shodan!
A continuation of my earlier science testing in Minecraft, I worked on a few things requested and retouched on TNT as there was suggestion of possible (and confirmed) altered circumstances.
Introduction So today and yesterday I was playing with TNT (as we all do at one point or another) and I was curious about a few things. From this curiosity, I went on to discover some of the science behind some things you may or may not have known.
Introduction So, today and yesterday I was playing with TNT (as we all do at one point or another) and was curious about a few things. From this curiosity, I went onto discover some of the science behind some things you may or may not have known.