Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
It be would the ideal morning commute—sit back, drink some coffee, and read the news as your car drives you to your destination. That reality isn't quite here yet, but Cadillac is offering something close with "Super Cruise" on the CT6.
Uber has been in the hot seat for awhile now, for many reasons, especially for being sued by Waymo over stolen LiDAR designs. But now, perhaps the attention will be taken off both Uber and Waymo as a new contender enters the LiDAR arena; A small, independent company called Luminar has finally let the world in on what it has been cooking up.
As with any new smartphone (but especially with Apple), the iPhone 8 is generating rumor after rumor. This newest rumor, however, rocks the boat a bit, as BGR reports that the iPhone 8 may release at Apple's standard time in the fall, but the 3D camera will be pushed to the 8s.
It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with three main sectors—aerospace, defense, and security—is one such company taking the plunge into incorporating AR in their business.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
Unity 5.6 was just released on March 31, and it will be the last entry in the Unity 5 cycle. With all of the new features, it looks like Unity 5 is going out with a bang.
Android lovers out there might be sad to hear that a high-end version of the Samsung Galaxy S8+ with 6 GB of RAM and 128 GB of internal storage won't be released in the US, but rather, in China.
It's been an exciting week for Tesla. First, Elon Musk offered a preview of the nearly complete Model 3, then China tech giant Tencent invested $1.78 billion in the company. Now, Tesla has officially updated its Autopilot software today for Tesla owners with Autopilot 2.0 hardware.
Earlier last week, there were a number of fake five-star WhatsApp reviews to be found on the Google Play Store. Now, Gmail, Chrome, Messenger, and Firefox are all the latest victims to be saturated in five-star spam that wrongly refers to the word "game" in reference to non-game apps.
The photo-centric Instagram app is a great way to share "evergreen" pictures and videos when compared to Snapchat and Facebook's new Messenger Day feature. But like all social media, keeping the account secure is an essential aspect, as it restricts unwanted viewers from seeing your content and can prevent unauthorized users from accessing your account. Instagram has several methods for locking down the account including a new two-factor authentication (2FA) mechanism.
While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new app DOTTYAR, which "provides 3D visualization tools for augmented reality viewers."
New statements from Apple make it clear that they do not believe a hacker, or group of hackers, breached any of their systems. This comes after a recent report from Motherboard that a hacker gang called the "Turkish Crime Family" is threatening to remotely wipe up to 559 million iPhones by April 7.
Xiaomi phones run a skinned version of Android known as MIUI, which, over the years, has been a popular custom ROM. One of the standout features Xiaomi has added to the mix is something called Quick Ball, which lets you navigate your phone by swiping inward from a small circle that resides on the edge of your screen.
Marijuana is legal to use for medical purposes in 28 states and the District of Columbia, but the quick development of this new industry could have left some regulation issues in the lurch.
A rose by any other name may smell as sweet, but one annoying invasive weed may hold the answer to treating the superbug MRSA. Researchers from Emory University have found that the red berries of the Brazilian peppertree contain a compound that turns off a gene vital to the drug-resistance process.
We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in history, the current order of wonders are much smaller in scale—even internal.
Android is a highly customizable operating system. Sometimes, we use these capabilities to add core functionality or streamline the user experience, but there are other times when customization is just about having fun and making your smartphone's interface more enjoyable.
In the summer of 1976, 4,000 American Legionnaires descended upon the Bellevue-Stratford Hotel in Philadelphia, Pennsylvania, for a four-day convention. Several days later, many of the attendees experienced symptoms of severe pneumonia. By the beginning of August, 22 people had died. The Centers for Disease Control and Prevention (CDC) estimate that about 180 people were sickened and 29 people died before this mysterious outbreak burnt out.
Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun.
Specialized cells in the lining of the gut may provide a key to preventing an infectious brain disease caused by misfolded proteins.
If you've got big plans to lose weight and get healthier in 2017, know up front that it will be an ongoing challenge. It's not easy to break bad habits, and it's even harder to form new and better ones.
Usually, when I see a video that is captioned "wait for it," I'm quick to dismiss what could possibly come at the end of the clip. In this case, however, I was totally wrong and the final result was definitely worth the wait.
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a solution seems to be on the horizon.
According to multiple users on Reddit, the Pixel and Pixel XL's camera can have some serious auto-focus issues if you're using a certain type of case with Google's new flagships. When the problem occurs, your camera app will refuse to settle on a focus point, making almost everything in the frame blurry. Redditor HeshoMike uploaded a video of the phenomenon, and you can see it in action here:
Black Mirror, Netflix's technology-horror anthology, never fails to provide thought-provoking entertainment centered around emerging and futuristic technologies, and the third season's second episode, "Playtest," delves deep into the worlds of mixed, augmented, and virtual reality. While designed to leave you haunted by the end, offering a more "evil" narrative than we'll likely see in our actual future, the episode explores possibilities that aren't as far off as one might think.
Augmented, mixed, and virtual reality are all a little bit different, but as many expect—including Metavision—the continuum of our next realities will converge and give us one head-mounted display (HMD) platform that can do it all. If Vrvana, a Canadian company building AR and VR headsets, succeeds, that convergence could begin as early as next year.
Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a Magic Leap job posting for a supply chain manager hint that they're readying for release in the next couple years.
Android Nougat is a godsend for tablet users, as it's packing some serious multitasking improvements. It goes well beyond the new split-screen mode, too, because as it turns out, there's a hidden setting that turns your apps into completely resizable windows within a desktop-like interface.
If you've ever built a piece of IKEA furniture, you're familiar with the confusion that some 2D instruction booklets can create. But neuroscience suggests that they're cognitively overloading, as our brains have to translate their basic flatness into physical reality and that's pretty hard to do. Fortunately, augmented reality has come to the rescue.
It's no surprise that the Microsoft Kinect can provide far better motion tracking than the HoloLens currently can on its own, but at least one developer didn't want to wait for the company's own eventual implementation. Kyle G, founder and CEO of Wavelength Studios, projected his movements using a Kinect into a holographic zombie.
What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap beyond the wonders we've seen in today's consumer virtual reality headsets.
If you just can't wait to see the Pixel and Pixel XL, the new Google-branded smartphones expected to be announced tomorrow, you're in luck. After weeks of rumors and blurry images, a smartphone sales company called Carphone Warehouse just accidentally dropped the entire ball. The UK business accidentally set the product pages for the Pixel and Pixel XL live a couple days early, and for just long enough for them to be archived before they were taken down.
Autodesk offers some of the most popular software for computer-aided design (CAD) projects, which involve all sorts of 3D rendering. Their tools are clearly suited for use with the Microsoft HoloLens, but so far very little supports HoloLens development outside of Unity. Why is that?
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.
When Google issues an Android update, the changes are usually all over the place—fixing issues, adding functionality, playing catch-up with the latest thing Apple added to iOS. It's how the smartphone wars have evolved, where the two competing operating systems continually match and one-up each other.
The HTC Vive and Valve's SteamVR make for one of the more compelling virtual reality experiences, mixing in real-world motion tracking with the immersive headset. But third-party manufacturers couldn't tap into the Vive's full potential and make creative new peripherals—until now.
Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.
