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Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.

News: Apple Teams with Ariana Grande for '7 Rings' Animoji Music Video

The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.

News: Magic Leap Lumin OS Beta Update Delivers Map Merge Feature for Multi-User Experiences

The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.

News: Hang Out in Seinfeld's Apartment via an Augmented Reality Replica on Your iPhone or iPad

If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.

News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.

News: New Intel RealSense Camera Adds Inside-Out Tracking to AR/VR Headsets, Robots, & Drones

Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.

News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.

News: Caltech Researchers Use HoloLens to Give Directions & Object Identification to the Visually Impaired

When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.

News: ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature

French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.

News: Microsoft's HoloLens Morphs Paris Museum Model of Mont-Saint-Michel into Masterpiece of AR

Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.

News: Samsung Unveils Its Project Whare AR Cloud Service & Wacom Partnership for AR Creations

With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.

News: New York Times Halloween Edition Uses Augmented Reality Bugs to Scare & Educate

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.

News: AR Cloud Startup 6D.Ai Video Gives a Peek at Next-Level Mobile AR from Devs Using Company's SDK

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.

News: The Porgs from Star Wars Are Coming to Magic Leap One

It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.

News: Snapchat & Facebook AR Experiences Let You Unleash Your Inner Anti-Hero & Become Marvel's Venom

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."

News: Magic Leap, Microsoft Pursuing Military Contracts to Supply AR Headsets for Soldiers, Report Says

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.

News: Niantic Begins Accepting Nominations for PokéStops in Pokémon GO

Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.

News: KLM Packs AR Suitcase into iPhone App to Help Passengers Check Luggage

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.

News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera

Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.

News: Video Demo from 6D.Ai Shows Why Occlusion Is the Next Big Thing for Mobile AR Experiences

If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.

News: This App Lets You Control Your Smarthome Lights via Augmented Reality

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.

News: The Ancients AR Puts Mystical Sea Battles in Your Living Room in Augmented Reality

While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.

News: Niantic Planning to Chart AR Maps with Crowdsourcing Help from Gamers

If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.

News: Follow in the Footsteps of Forensic Detectives & Solve Crimes with Oxygen's Augmented Reality App

The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?

News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.

News: View the Lands You'll Conquer in 'God of War' with Mimir's Vision AR App

With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.

News: Magic Leap's Website Has an Immersive Reality Experience Hidden in Plain Sight, if You Know Where to Look

Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.

News: Social VR Startup vTime Lands $7.6M to Launch Augmented Reality Version Later This Year

One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.

News: The Weather Channel Forecasts More Augmented Reality for Its Live Broadcasts with Unreal Engine

Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.

News: IBM's Visual Censor Patent Is the AR Nightmare 'Black Mirror' Warned Us About

In the latest example of life imitating art, IBM has applied for a patent for a video censoring system that looks a lot like the "Arkangel" child monitoring system from the latest collection of modern sci-fi fables from Black Mirror on Netflix.

News: Augmented Reality App Created by NYU Students Can Translate Sign Language in Real Time

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.

News: Snapchat Powers Up Its Game & Development Capabilities with PlayCanvas Acquisition

With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.

News: Red Cross AR App Takes You Deep into the Life of a Child Plagued by International Warfare

Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.

Market Reality: Magic Leap & Apple Stockpile Funds & Talent as Samsung Reveals AR-Focused Smartphone

This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.

News: Patent Applications Offer Closer Look at Magic Leap One & How It May Work

Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception.

News: Theaters Turn to Mobile AR Gaming to Reclaim Pre-Show Movie Experience

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.

News: Magic Leap Patent Reveals the Lightpack May Be More Than Meets the Eye

Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.

News: Audi Drives into AR Ahead of SpaceX Moon Landing Mission

Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.

Apple AR: Art.com & Houzz Apps Take Imaginative Approaches to Hang AR Art Until ARKit Update Arrives

One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.

News: Microsoft Gives Us a Peek at the Reality Room Created for Employees to Experiment with AR & VR

One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.