The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
It's the holidays. That means new smartphones, and new smartphones mean new cases. Whether it's the Galaxy S8, the iPhone X, or the Note 8, your new phone deserves to be protected. Of course, good cases can get pricey fast. That's what Black Friday is for, of course.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Watermarks are essential for branding your online creations, but you may not always want a static image. If you're looking to create a rotating text or graphic logo, this tutorial is for you. Using 3D Studio Max, learn how to put your brand in motion!
Step by step guide to repairing circuit boards Yes, I know, my hands are shaky.
Celebrities and influencers learned how to leverage Instagram's platform to build their brands. While some effortlessly amassed a following, many had to do the legwork to reach a vast audience. Understanding their secrets will help you grow your own following.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen.
With the release of iOS 7, the entire Internet was abuzz with what's the exact opposite of excitement as Apple's servers were overloaded, causing many download fails of the new operating system. Since then, many other bugs and issues have arisen that are fairly common with new Apple software updates, like iMessage fails and wallpaper complaints (to only name a few).
Just bought a pair of costume vampire fangs, and confused as to how to make them fit on your teeth? This tutorial shows you how you create the mold (focusing on Scarecrow brand fangs) and attach them securely to your teeth. Rawr!
This is an old school trick to revitalizing your bass playing skills— on the cheap. If you're in desperate need of some new bass guitar strings, but can't afford the cost, then there's a solution to bringing new life into them for that "brand new" tone— boil them. Boiling bass guitar strings is a great trick to restoring your sounds, but you can only do this a couple times or it will stretch them out too much and break.
Are your duds looking a little worse for wear? Here are some extra-effective ways to keep your clothes looking as good as the day you bought them. You won't want to buy new clothes as much if you can keep your old clothes looking brand spanking new.
For a more authentic look for model trains, brand spanking new train cars can be weathered to create the effect of having been in use for ages. When was the last time you saw a brand new train in real life, anyway? Watch this hobby how-to video and learn how to give brand new model train coal hoppers a distressed finish.
Betty makes a traditional, Bob Evans style sausage and potato skillet breakfast. Betty truly is the master of the breakfast!
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Matthew Whelan changed his name to "His Royal Majesty Body Art, King of Ink Land" and he is a strong supporter of body branding and face branding. He even got his eyeball tattooed!
Many marketers are NOT using this powerful strategy to get free traffic and increase their brand exposure. It's as simple as signing up for a free Gravatar account and commenting on blogs in a similar niche. See some good examples and some bad examples...
Try to use the same brand of spray paint throughout the project, read the instructions, follow them. Different brands may have different instructions, this is why we advise against mixing brands. Begin by lightly sanding your project with 600 grit sand paper, anything lower can potentially scratch your project. Use a sturdy tape to cover the parts you want to leave unpainted. Use a very light coating of primer, sand it with 600 grit sand paper (lightly). To add 'special effects' to the job, u...
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
Google just bought a huge chunk of HTC for $1.1 billion. They're bringing in around 2,000 employees, mostly from the hardware division, and these folks will presumably work under hardware chief Rick Osterloh. There's a massive patent portfolio involved, too, so stop me if you've heard this before — Motorola, anyone?
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Today, Facebook Messenger is rolling out Discover, a feature that helps you chat with companies and locate nearby businesses of interest to you. First discussed in April at Facebook's developer conference F8, Discover is finally available for public use.
Discover the power of raspberries! Literally. In this NurdRage science video, learn how some crushed raspberries and some titanium dioxide (TiO2) can create a powered dye-sensitized solar cell. Inside a raspberry is something called anthocyanin, which is a flavonoid pigment. Commercially purchased solar cells are way more powerful than this DIY solar cell, but with a little improvement, who knows. Nurd Rage also lets you know how this works.
iTunes makes it easy to make a backup copy of your iTunes music store purchases to a CD or a DVD. A CD will hold about 100 songs; a DVD will hold about 500 songs.
Video describing about how to calculate a sales tax price based on purchase price and sales tax percentage. There is one example which is described as below:
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
As you're probably well aware by now, the Apple Watch isn't just for sending text messages and checking Instagram—you can also use it as your wallet. With Apple Pay compatibility, you can use your Watch to make purchases at any retailer that accepts the payment service.
While the majority of photos taken on phones are used for personal reasons, mediums like Instagram and Flickr offer a means to show them off to the world. But those pictures of your brunch or beach day can actually go beyond that to make you some money.
In this video we learn how to purchase WGT credits in World Golf Tour. You can purchase credits or you can win them by placing in the top percents of tournaments. You can upgrade your equipment with the credits and out of the crowded free tournaments. In the Pro Shop, you can also buy new golf balls, gear, and clubs. Like in real life, having the right drive or putter can give you the advantage in tournaments. To see how many credits you have, go to the WGT website and go to your account. Fro...
Here's a great little how-to to get you started on knitting a circle or infinity scarf, also known as a mobius scarf. This is a beginner tutorial so don't be shy, grab your needles and get knitting!
Thanks to Bare Escentuals, generations of women have been enlightened as to the skin-soothing and non-irritating powers of mineral makeup, which is (generally) 100% natural. But did you know there are also mineral eyeshadows available?
In this clip, learn all about the brand new cameras on your iPhone 4. The latest iPhone from Apple has made major improvements on the cameras from the older models. Not only do you now have a flash, but you also have TWO fully functioning cameras with great picture resolution for a cell phone. In addition to that, the iPhone 4's new camera has face recognition software, a zoom lens AND an autofocus. There are so many fun things you can do with these cameras from photography to video to two-wa...
The iPhone 4 is brand new, but accidents still happen - even right after you get it, right? So, if you have cracked or scratched up your screen and can no longer use it, check out this tutorial. Apple won't fix the damage if they think you did it, and a repair shop will charge tons of money. This tutorial will walk you through how to take the screen off on your own and replace it with a brand new one. Be careful and maybe think about investing in a case next time.
