Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
On Bumble, you only have 24 hours to connect with a match. If no message is sent, your match disappears and your chance of a connection is gone, but that doesn't necessarily mean that the other person isn't interested. If they lose their phone or don't receive notifications, they might miss your message on accident. Life happens, so what can you do if your 24 hours to connect are almost up?
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
Two-factor authentication (2FA) is a great way to add another layer of security to sensitive third-party apps and websites like Venmo. However, before iOS 12, to log into a particular 2FA-secured app or site on your iPhone, you'd have to memorize or copy the SMS code from Messages, then jump back in a timely manner to log in. Apple's latest iOS version streamlines this process.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Google Lens is a fantastic addition to Google Photos for Android and iOS that allows your smartphone to identify a number of things in your pictures, like landmarks and contact info. Using this power, you can even find out how to buy almost any product you've taken a photo of — you don't even need the barcode.
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
Three months after its promise, Apple has pushed out an iOS update that gives you important information about the health of your iPhone's battery. This means you no longer need tools such as Geekbench and Battery Life to determine whether or not you need a replacement battery.
Smartphones are like high tech buckets that collect our personal information through constant use. This has some obvious benefits, like getting a more personalized experience with our devices. On the other hand, this data is a tempting target for bad actors looking to make a buck at the expense of your privacy.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
Following in iOS 11's footsteps, Android 9.0 Pie will include a security feature that lets you immediately disable the fingerprint scanner as well as extended Smart Lock features. After initiating the feature, you will be required to insert your PIN, pattern, or password before any other unlock methods will work again.
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
The fourth beta for iOS 11.3 was released by Apple to developers and public beta testers on Monday, March 5. The update comes just under two weeks after the company released beta 3 on Feb. 20, which mostly added bug and stability patches. It appears that beta 4 is much of the same, but we'll learn more as we sink our teeth into it.
Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.
With only one profitable quarter in the last two years, LG's mobile division is undergoing a shakeup. With a fresh set of executives, LG has delayed the expected launch of the upcoming G7 and instead decided to start the year with yet another variant of the V30.
Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.
