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Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

Dev Report: uSensAR Aims to Fill the Gap for Android Users Left by ARCore's Limits

In 2017, major breakthroughs in smartphone-based simultaneous localization and mapping (SLAM) opened up new doorways for developers and users of both Apple and Android phones. Unfortunately for Android users, the solution that Google is previewing, ARCore, currently only works on three Android smartphones. But Silicon Valley start-up uSens is stepping in to fix that with its new engine called uSensAR.

News: The Magic of Magic Leap's Hardware — Here's What We Know

It finally happened! In a world of "go big or go home," Magic Leap has finally done something other than tease us with vague promises and rendered video concepts. Although, other than actually showing us what the developer's kit will look like, it seems little more than a slightly different kind of a tease. To demystify this new product, we here at Next Reality decided to put together what we know about the hardware.

News: 5 Major Problems Magic Leap One Faces on Day One

The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.

How To: The Next Big Thing in Smartphone Cameras Is Machine Learning — & It's Already Here

As smartphones become more accessible, billions of people have come to depend on their features for daily life. One of the most important aspects these days is the camera. OEMs have been working for years to improve camera quality, and they seem to have finally figured it out — the best way to achieve DSLR-quality photos wasn't just with better sensors, but with better intelligence.

How To: 3 Great Apps for Reverse Phone Number Lookup on Android

As much as you try to safeguard your personal information, you may have made a small mistake by giving your phone number to the wrong entity, and now you're being bombarded with dozens of spam calls every day. To help parse your call log and reject the proper numbers without answering or trudging through voicemail, a good reverse phone lookup app is needed.

News: What REALLY Happened with the Juniper Networks Hack?

Last month, it was revealed that Juniper Networks' routers/firewalls were hacked. It was reported that a backdoor was implanted in the operating system of their routers/firewalls and that attackers could listen in on all encrypted communication. There are now fears that all confidential communications by U.S. government agencies and officials could have been compromised over the last three years.

Bottled vs. Tap: 5 Reasons Why You Should Choose City Water Over Plastic

There is a huge myth that most Americans believe, and it might be the marketing triumph of the 20th century. We pay an absurd markup (Zero Hedge says as much as 280,000% for "designer" water) on something we can get for free because most of us believe that bottled water is healthier than tap water. But is it? Here are 5 reasons why tap water is probably better than that bottled stuff you drink. 1. It's Not Cleaner (& Might Be Dirtier) Than Your Tap Water