After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.
Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Get ready for more software testing. Just two days after the official release of iOS 12.1, Apple seeded public software testers iOS 12.1.1 — one day after developers received the update. While the rest of the iOS world is just getting to know all of the cool, new 12.1 features, testers are now sinking their teeth into what the next iteration of iOS has to offer.
One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with one of the leading names in high-quality audio.
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
The Essential Phone was undoubtedly one of the most underrated phones of 2018. It launched with buggy software and camera problems, but the company worked diligently to push out updates. Many Android enthusiasts were anxiously waiting for the Essential 2 release later this summer. Unfortunately, news today from Bloomberg indicates that Essential will not release a phone in 2018.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
If the end of every year is focused on new iPhones, then February, which coincides with Mobile World Congress, is often when we get new Android news, and this month is no different.
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
Thanks to ARKit, homeowners and apartment dwellers can visualize just about every aspect of their abodes, from furniture and decor with the IKEA Place, Houzz, and Amazon apps to new countertops with Cambria's app and retractable awnings via Markilux.
Hak5's products get a lot of attention. Popping up in popular shows like Mr. Robot, their hacking tools are bold proof of concepts with space built into the design for the community to add their own tweaks and modifications. On Friday, Oct. 27, Null Byte attended the Hak5 release event in San Francisco to check out their latest devices, including the new Packet Squirrel.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
At the risk of breaking a few rules, we're going to talk about Fight Club. More specifically, digital artist Mateusz "Marpi" Marcinowski has mimicked a scene from the movie using Apple's ARKit.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
Apple just unveiled a red iPhone and iPhone 7 Plus, dubbed the iPhone 7 (PRODUCT)RED Special Edition, to commemorate the ongoing global fight against AIDS. Apple fans the world over are sure to swarm in and gobble up the initial stock shortly after the new color is released at 8:01 a.m. (PDT) on March 24, 2017, so we'll go over some tips to help you secure a red iPhone before it's sold out.
For some of us, winter puts the brakes on apps like Pokémon GO since smartphone screens usually only respond to bare fingers. Nobody wants to be that guy who caught frostbite chasing a Sneasel. When you use normal gloves, the display's sensor simple doesn't activate, so that doesn't help any. Fortunately, several options for touchscreen-friendly capacitive gloves are on the market to help you through this last blast of winter.
It's the bane of many a tech geek's existence that the customizability of Android software cannot be combined with the sleek design of the iPhone. A new Kickstarter project titled Eye, however, is looking to change that with a new iPhone case that allows you to combine the two.
The force is strong with this project. Colin Furze is a British YouTuber who is a self-proclaimed "garage inventor and video maker." In a recent collaboration with eBay, Furze created the "ultimate Star Wars project," an 18-feet-tall playhouse version of the AT-ACT from Rogue One: A Star Wars Story.
As we slowly approach its January 3 start date, CES 2017 seems to be shaping up to be an exciting year for smart glasses as well as augmented and mixed reality.
While the early stages of any new technology always seems amazing because of the utilitarian, almost altruistic software concepts it inspires, mixed and augmented reality will still see its fair share of corporate apps. That might be a good thing, however, as Volvo's plan goes past general information and advertising to make a truly helpful tool for prospective car buyers.
When it comes to photographing products, models, and other small objects, a good light box makes the process super easy, no matter what your skill level is. However, if you want to create decent 360-degree images, things get tricky really fast. A new product, the Foldio360, may provide some much needed relief though.
The Consumer Product Safety Commission (CPSC) announced that Amazon will be offering full refunds for any hoverboard purchased through its site in the United States or Canada, no matter when you bought it. Just visit amazon.com/returns or amazon.com/contact-us to start the process. While they will not stop selling hoverboards anytime soon, they obviously want you to feel safe about your purchase.
Often, despite your favorite makeup mecca's rows and rows of endless colors, applicators, and brands, it's hard to find the perfect shade of lipstick—especially one at the price you want. Rather than resorting to what's available in stores, turn to your stovetop and a box of crayons.
With the first wave of Apple Watches being received today, you're probably busy setting yours up and playing with all its features.
It's been a long time coming, but HBO will finally be releasing their cable-free streaming service next month in the U.S., over two years after they had released similar standalone subscriptions in countries such as Norway.
Only a handful of food products are impervious to spoilage—dried rice, salt, sugar—but even among those, honey is unique in that it remains edible without any preparation necessary. It's like this: if you came across honey in an Egyptian tomb, as archaeologists have, you could taste it and never guess it was thousands of years old.
Personally, I know life would be a lot easier if the people in it could just read my mind. Since that technology is currently unavailable, it's comforting to know that your air conditioner can be your personal telepathist with Sensibo.
I don't drink a lot of milk, so when I do, it's always whole milk. I'll drink two-percent if it's the only kind available, but skim? I'd rather have none at all. Tons of people buy reduced fat milk because they're trying to eat healthier, but to me, the extra calories are totally worth it. And, contrary to popular belief, whole milk is actually better for you anyway. Just like diet soda, the downsides of reducing the number of calories in milk outweigh the benefits. Studies have found that co...
