Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix.
With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO.
The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company.
It's been a long time coming, but Tamagotchi has finally ditched its iconic toy egg and arrived as a mobile game. The new iteration is called My Tamagotchi Forever, and though it's currently only available in Canada, you can actually download the game anywhere and care for your very own virtual pet right now.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
The iPhone X is Apple at its most classic — they take away a key feature that seems odd at first, but usually, the change pans out in the end. So is the case for the long-lived Home button, whose last appearance may be on the iPhone 8 and 8 Plus. That begs the question — how do you use an iPhone without a Home button?
It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.
Wonder Woman is going to be everywhere this Halloween, and you know it. One way for your rendition of Diana to stand out among an (Aegean) sea of Wonder copycats is to shy away from the classic high-glamour makeup style that Gal Gadot wears in the recent movie. You can still put on your tiara and carry your golden lasso all the same — you just need to go with a unique comic-book style makeup. With the help of licensed esthetician and self taught makeup artist Lex, instead of looking like you ...
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Research group OpenAI, a research institute co-founded by Tesla CEO Elon Musk, says it is possible to trick driverless cars' neural networks into mistaking images for something else.
The Chinese government's tight restrictions on gathering data by foreign firms for 3D mapping, the lifeblood of machine-taught driverless systems, could at least slow down access to the market by Waymo, Tesla, General Motors (GM), Ford, and other players hoping to make inroads there.
The race is on to break Samsung's near-OLED Monopoly. Google joined the race back in April, reducing their reliance on Samsung's OLED's by supposedly investing about $880 million into using LG's OLED's for their Pixel phone screens. Now, Apple's stepping up with a rumored $2.5 billion investment into LG's OLED Display initiative for their phones too.
Drive.ai (a startup founded by Stanford University graduates), Waymo, General Motors, and serial entrepreneur and author Vivek Wadhwa are featured in today's top news.
Virgin Wireless, perhaps best known for Sir Richard Branson and all of his antics, is an affordable cellular option here in the US. Virgin customers can enjoy — if that's the right word for it — Sprint's cellular service, at a discounted rate, however, there are usually some compromises for that. Now, there will be yet another compromise for Virgin customers who don't like iPhones — Virgin will now only carry Apple's phone on their network.
Millions of dollars continue to pour into the Chinese driverless market. Now, according to research firm CB Insights, $929 million have been invested in the first quarter of this year.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Niantic announced today that all gyms in Pokémon GO will be closed while the company prepares to celebrate two major anniversaries for the game. There will be updates, in-game celebration, and the first ever real-world Pokémon Go event.
In Indianapolis, two-year-old Kenley Ratliff has passed away from what is suspected to be Rocky Mountain spotted fever (RMSF), a tick-borne illness. The young girl fell ill with a fever, and just a week later, passed away. Now her family and doctors are looking into the cause of her death and warning others to check themselves for ticks this summer.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
Last week, T-Mobile CEO John Legere got salty. He announced ever so cheerily T-Mobile's intentions to release the first true 5G network in coming years, all while gaily smacking AT&T around for their bogus "5G Evolution" reveal. But could Legere be wrong to say T-Mobile will be the nation's first 5G carrier? It looks as though that title may have to be shared with Sprint ...
Verizon could be getting in on the autonomous vehicle party, judging by its recent investment in driverless software company Renovo Motors.
Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
If you have stuck volume buttons, it can be a real pain to adjust sound levels since your only other option is to use the volume menu in Settings. But even if your volume rocker is working fine, it's still a little weird to have to click a mechanical button to control one of the most central aspects of an operating system that is otherwise entirely touch-based.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
Android has separate volume levels for various system sounds like incoming calls, notifications, alarms, and media. This means that when you want to adjust volume levels for just one of these categories, you usually have to press the physical volume rocker, tap a button to expand the volume menu, find the category that you want to adjust, then finally raise or lower the volume.
A new contender has entered the mixed reality ring. San Fransisco-based Occipital has just released an "Explorer Edition" of Bridge—an iPhone-based mixed and virtual reality headset that uses their popular Structure Sensor. At a fraction of the cost of a HoloLens developers kit, this could be a place many curious people use to find their NextReality.
Different times call for different ringtone volumes. When you're at work or school, you need your phone to be quiet so it doesn't make a disturbance—but when you're at home or out and about, the volume should be turned back up so you don't miss any important notifications.
Tender is the name of the game when it comes to cooking damn delicious meat, but achieving that succulent texture isn't always easy.
Fall is here, and it's time for warm, filling meals... that don't involve a lot of effort, because it is getting cold outside and you spent a full day at work wishing you were on the couch with a blanket over your head, dammit.
Pretty much every note you save on your computer, phone, or tablet can be uploaded to your cloud and viewed on any of your devices. But what about those notes you write down on actual paper? Well, those notes can also be cloud-friendly, thanks to the Rocketbook Wave.
